Principles of Marketing Essay Example | Topics and Well Written Essays - 750 words - 1

Principles of Marketing - Essay Exampleace component of the merchandise mix this paper will discuss what distribution strategies are used in the industry, with an analysis of how often information is given during the adverts. Lastly this paper will discuss whether or not the adverts tell us anything about distribution and if the harvest-time utilizes a push or pull strategy.According to National geographical (2010) the annual expenditures on cosmetics globally is approximately U.S. $18 billion annually. According to a study conducted by the UK based cosmetic store Superdrug it is the bailiwick that 70% of women in the UK do not leave the field of operations without makeup (Oneindia.com, 2010). Given the size of this industry and the demand for product on that point is little question that there are a number of different players have carved out a niche in the mascara industry. While the history of mascara may go back over a century, in the modern condition some of the largest players in this market are LOreal, Revlon and Maybelline. Moreover, there are a number of little independent cosmetics makers that create niche products in the market such as Mary Kay. As it is the case there are different firms with different strategies it is difficult to pinpoint exactly what strategy is employed for separately individual company. With aggressive strategiesIn terms of the promotion mix, advertising plays a very important affair with the utilization of most media outlets such as television and radio adverts, billboards, in-store displays, direct marketing campaigns, web-content and even product placement. According to Peachey (2002) Revlon spent 5m to play a pivotal part in the storyline of the Ameri so-and-so goop opera, All My Children which frequently references the Mascara product offerings of the company. In the example of Mary Kay the company utilizes an aggressive personal marketing strategy so that an element of expert advice can be provided to help ed ucate consumers of what product offerings can best meet the needs of the