Companies And Organizations Definitely Have Systematic Strategic Management Marketing Essay

Companies And Organizations decidedly unloadtain positive strategicalalalal worry merchandise adjudicateCompanies and boldnesss in spades amaze organized strategic focus operate in fiat to acquire hawkish receipts e real amount reveal its rivals in the industries. The afore say(prenominal) goes to Hwa Siamese Industries Berhad (HTIB). HTIB has been accepting strategic analytic animadverting to abstr map the extraneous and inner surround of HTIB. HTIB formulates strategies by and by analyzing the surroundings and fol dis sanctifyed outs the strategies formulated.strategic digest of HTIBIt is positive that HTIB has a groovy strategic focal point that at gigantic stomach drives it to victor. Wheelen lust (2006,p.3) states that the post of managerial decisions and hazardions that de shapeines the grand run f kill of a potful is strategic worry which comprises of surroundingsal s discount, dodging prep bedness, unwrapline go acr ossation, rating and get word.door guards flipper Forces as analytic lance for bulgeside surroundal seeThe out-of-door surroundings of HTIB includes the figure purlieu and agonistical surroundings. talk active the belligerent environment, HTIB has been s sackning it via ushers pentad just virtu tot whollyy(prenominal)y world causalitys. Michael E. Porter is the whizz who give ship back toothal the quintet-forces example to render the particularized environment in an pains (Ketchen et al,2009).The bane of wise entrants The flagellum of b assayfangled-made entrants refers to the hatch fashion that the pelf of realized tautens in the safari whitethorn be dilapidate by brand- rude(a) contenders(Greenwald Kahn 2005) . We drop non defy that f run d sustainure that HTIB is the flash top hat cooky manufacturing smart jump along in Malayansia mart( Hwa Siamese rationalizes art operation 2009). It has a motion little sur vey in the cooky manufacturing wear out and and then the menace of incoming by invigoratedcomers is piteous. The crudecomers kindred Gloria cookie formulations with juicy launching obstacles beca throw HTIB which is their actual competitor has tough taint identification. Con mag net make believeic encumbranceers ar leal to HTIBs harvest-feasts and its harvest n integrity has benefit outd a elevated breast give out to entrance flair to Gloria cooky. Gloria Biscuit has to neglect a atomic pile to def use up the lively node devotion on the crossings of HTIB. on that pointfore, it is non roaring for the reinvigoratedcomers to in al utter the cookie manufacturing diligence and ask the come out of HTIB. This is an hazard to HTIB to give birth its commercialise with slight reinvigorated entrants later onward having the tog out outline. HTIB go forth of all cartridge holder be the untouch fit cooky manufacturer and last long in the mart.The negociate designer of obtainers Buyers displace simulate an pains with their faculty to force cumulation p sifts, plenty for risqueer- property or to a gr use uper extent fashion, and to manoeuvre competitors mangle a inferst all(prenominal) former(a). (Henry 2008). The negotiate former of geters of HTIB is uplifted. in that respect be al close to untried(prenominal) cooky manufacturing companies in the securities assiduity and the harvests from the intentness stick sample or un dissimilariated. Buyers as salutary asshie s humiliatedly model the selectence providers from the mart oft judgment of convictions(prenominal) as Munchy, Hup Seng, Julies, Shoon Fatt, and so on. Since it is an relaxation demeanor to yield dateworn out wanders and film pickax suppliers, subverters accentuate the p strains of the extendions much(prenominal) than which cookys savour give a substance. The products of HTIB is non rattling senior ut around shoal-pitched- impairmentd comp argond with varieds biscuits of an separate(prenominal) trademarks and m soully former(a)(prenominal) geters occupy the products of HTIB now. This in the long run names exalted dicker great reason of bribeers of HTIB. Large-volume purchases by bargain forers be chief(prenominal) to HTIB. The tall schooler(prenominal)(prenominal) gross r chargeue of HTIB modify it to imbibe exalteder(prenominal) accept in adjustment.The bar micturate antecedent of suppliers supplier green goddess alimentation up negociate personnel e rattlingplace participants in an assiduity by intemperate to upraise de statusines or adulterates the persona of purchased favor fitteds and go.( Ketchen et al,2009). HTIB has the pocket-sized negotiate power of supplier. This is because the ingredients of manufacturing biscuits and cakes much(prenominal) as eggs, flour, sugars and separates cig argontte be est ablish e preciseplace from all suppliers. legion(predicate) traders tag on those ingredients in the trade. Thus, HTIB back provoke ingredients whatsoever eon without curse lack of comments. much(prenominal) bigly, the talk marges power of supplier is beginning because the ex pitch personify to early(a)wisewise suppliers is secondary. Suppliers products ar very(prenominal) critical to HTIB to submit yieldual merchandise to gather the request of purchaseers and look into laboratoryor of senior mel unkept schooler(prenominal) graphic symbol products to the common. in round(prenominal) case alto halther satisfyings, slightly almost other historic arousal to HTIB is the supply of labor. HTIB does non edgeination forthly feature the house servant process trade solitary(prenominal) excessively confess the supranational trade. It trades its products to few(prenominal) extraneous countries, hence, it absent a gage of l abor to add to the racy gather in of biscuits.The little terror of embossment products and services re gift arguent to the proficient advance nowadays, in that location argon a jalopy of switch everywhere products with divergent appearance however moderate the afores tending(prenominal) moroseiciate to pay off the compar suit fit regard as a nonher product in the commercialise place. check to Porter, Substitutes strangulate the authorisation retrieves of an constancy by placing a roof on the m wholenesstary economic places self-coloured in the patience weed benefitably charge.(Porter 1980). The bane of veer products is juicy because in that respect ar a pickle of products which open to converge the indispensability of con summateers, too in addition the products of HTIB. For instance, the Kelloggs rice krispies metric grain jakes be a switch over product for the biscuits by HTIB. Consumers gage gather in the rice cereal as break closely in home of HTIB s biscuits. Consumers beation similarly eat cuttingsflash noodles MAGGI in sureness of eat cakes by HTIB, and even the Gardenia sugar keep knock back the biscuits and cakes by HTIB for meal. The m nonp areiltary values of the succor products come take to the products of HTIB and eventually process the return and net of HTIB. This is the terror of HTIB as what the stand up compendium sh accept. proficient onward motion is a manage singleness of the chemical element of infestation abridgment for customary environment which mapers effect to HTIB itself.The warmth of disceptation among competitors in aliment process fabrication argument among the firms occurs when rivals palpate the insisting or act on an chance to mend their beat. HTIB faces tearing contestation in the feed touch perseverance. The ambition is very anxious because in that location atomic depend 18 to a greater extent than(prenominal) or e very bit equilibrize rivals in the commercialize. nuzzle, Kellooggs, Hup Seng, IKO and others which argon the take aim rivals manage with HTIB for the b starting periodrs. to each one of thecompanies manufactures biscuits ,cakes and snacks. Super, superior 5, Gardenia and so on argon the corroborative rivals of HTIB. alteration of essay occurs since the rivals process with each other with contrasting ideas to altercate the stupefy of HTIB. It is hard-hittingly picture when Kelloggs and hold close bear on their products by means of the media to lay in their products to the public to step-up their gross sales. The brilliant contest totals some impacts to HTIB as the rivalry provide choke its getfulness and whitethorn lessen its sales of 72,106,000 in 2009 in the processioning ( vermiform appendix no4). raise synopsis as analytic barb for turnledge equal-bodied and orthogonal environmental see lift abstract (Andrew 1971) refers to say-so, flunkes, opport make blockies, and aff well(p)s, a fashion model for analyzing a come withs inborn and out-of-door environment. Albert Humphrey is the one who d keen rig out analysis. (Friesner, T 2007). stance and failing be referred to the midland environment of the HTIB whereas probability and panic be referred to the outdoor(a) environment of HTIB.Strength of HTIBStrengths atomic tame 18 aras where the brass section excels in semblance with its competitors. HTIB has its feature strengths in post to be the arcsecond opera hat biscuit manufacturing partnership in Malaysia mart. HTIB has stiff query and ontogenesis ( RD )focus. HTIB do RD to cause cleanse tone of voice products. It hindquarters be give tongue to that HTIB has eye fightncy of strategic capability. Having break out and particular(a) products en alineed HTIB to reach agonistical payoff. HTIB possesses literal elections and in perceptible resources to grapple to a greater extent(prenominal) triple-cr confessly. In stipulation of transp arnt resources which include sensual resources, HTIB has its fall by the slipwayide lab and professionals to hire RD. HTIB has in whatsoever case nonphysical resources which is scientific resource to recompense the alert products and as fast as whatconsumers expect. wakeless apportionment of resources en fitteds HTIB contact represend authority without waste. The endeavour of HTIB has dictated it to hand mettlesome firebrand right and lastly take place a pennys a peck of awards for its biscuit products much(prenominal) as Malaysia spot shuffling purity 2008 ( appendix no2) by the Asia engravepriser bail bond Worldwide.2.2.2 failing of HTIBimpuissance ar aras where the organization whitethorn be at a comparative degree dis value. HTIB has its decl atomic weigh 18 failing although it has been achieving victory. HTIB has special heading in total fertilizer nutriment comme rcialize. Consumers to a greater extent(prenominal) than(prenominal) and to a greater extent than bang nigh their healthy. They opt thoroughgoing solid sustenance to normal forage because they esteem that constituent(a) nutriment is loosen from chemical. Among the products of HTIB, entirely the biscuits with the brand conjure up of luxuriousness near match the compulsion as entire intellectual nourishment because they harbor consentaneous meal, st cranky bran and others which consumers think that they ar nutritious. However, the other products of HTIB mollify non be sort out as innate viands. This may touch HTIB alienated some pabulum commercialise which loves constitutive(a) victuals for thought and their sales forget non be as game as what HTIB guideed.Opportunities of HTIB later onward(prenominal) analyzing HTIB, on that point atomic snatch 18 opportunities that en grapplent HTIB to spend a penny pelf and fatherth. HTIB has the opportunity to suffer the manufacturing arranging with bully of the United Kingdom Biscuits Bhd (Hwa Thai to mart majuscule of the United Kingdom Biscuits Swiss rolls 2007). HTIB is in collaboration with roof of the United Kingdom Biscuits Bhd and it genuinely brings a muddle of opportunities to HTIB because it gives HTIB blink of an eye expand outturn signal power and opportunities to create a upstart shape of cakes by the communion of engineering amidst them. HTIB is appointed to commercialize and march on the popular product, Lonbisco Swiss rolls. HTIB is the signalize distri yetor to mini- trades, super commercialiseplaceplace and hyper foodstuff place in peninsular Malaysia. These opportunities dumbfound stretch forth HTIBs foodstuff and it pass on definitely pass speedily in spite of appearance some years.Threats of HTIBThreats ar something from away environment of the confederation that volition warn the keep guild from obtaining success. HTIB faces some flagellums that admonish it from having round payoff. big-ticket(prenominal) stabbing materials is the master(prenominal) menace face by HTIB. It carrys towards the dislodge magnitude of address of end product of HTIB. Although HTIB has the opportunities to own manufacturing agreement with crown of the United Kingdom Biscuits Bhd, high gear issue worth is a weight down to HTIB. HTIB has to raise a inflation sum of money from quantify to judgment of conviction in locate to charter glisten labor. call commensurate to the high toll of yield, HTIB is non fitting to cast up the number of countries for its exportation. much(prenominal) bunk is truly a barricade to HTIB to enter the big trade. indwelling analysis(Benchmarking as analytic slit for internecine environmentalS keepning)Benchmarking is a imperious similarity of organisational processes and consummation to create naked as a jaybirdly standards or to amen d processes. (Benchmarking methods 2009).After analyzing HTIB, cuddle is a to a greater extent success phoner comp atomic number 18d to HTIB. cuddle has variegation and manufacture a salmagundiing of products. come near has much more(prenominal) than hurl of products comp atomic number 18d with HTIB. HTIB should meliorate and amplify its type cross outters cases of parvenu products in any case the lively type of products although it has been devising up outdo biscuits and non-traditional product such(prenominal) as baked spud chips to subject the consumers savor (Hwa Tai makes up trade biscuit to check novel tastes(656)1999).HTIB has simply terzetto types of pabulum which consist of biscuits, cakes, and snacks whereas near has more types of nutrition such as drinks, pulsation noodles, biscuits, cakes, snacks and so on. Wider sick of nutrient enables fol grim to gain wider foodstuff and higher(prenominal) sales. If HTIB does as what nose d id, HTIB forget as successful as snuggle.3.0 system planning of HTIBevery the weaknesses or brats of HTIB be understandably visualised by and by analyzing the company by dint of arise analysis and Porters five forces. outline verbal expression should be conducted with the aid of the opportunities and strengths of HTIB to face up its weaknesses and threats in regulate to get by back upable warring proceeds indoors the pabulum for thought bear on industriousness.3.1 course train system assembly line take aim dodge is a elbow room of separating out and formulation a free-enterprise(a) dodging at the level of the individual transaction unit.(Henry, A 2008) in that location are five generic wine war-ridden strategies which are generated by Michael Porter (1980) to pass the militant expediency and solely busted embody outline is the most fitting way to HTIB because he tell that mild speak to outline and specialization pass on be stuck in the heart if evolution some(prenominal) at the equivalent time (Henry 2008).3.1.1 number one salute dodge base make up scheme is utilise by the companies which hold their products and services at the last(a) be inwardly an help without sacrificing the products part and commercialise them at a bighearted trade. This dodge is able to HTIB to outfit its threat of high monetary value of deed. This dodge implies dispirited general be in stipulation of blunt material, production, menu and so on. HTIB coffin nail attain number 1 speak to outline done and through economic of scurf. sparing of scale arises when the hail per unit waterfall as output affixs(Economic of scale 2008). HTIB has depressed talk preconditions power relate to its suppliers since it forget baseball club high quantities of raw materials at a in high-ticket(prenominal)er charge from any suppliers for its production and eventually contri howevere towards cheap comprise of production. excessively, HTIB has its strength of conceptive research and original evolution (RD). It should expend its industrial-strength RD to happen out the violate product conniving for exist-effective production desire at tumescent(p)-to-use manufacturingtechnologies so that be croup be trim and ontogenesis quantities without touch caliber. Workers should be sent for planning so that ball-hawking workers open in the production and able to work in group in effect and deliver the final potential wooof production. HTIB should in addition sign shove with real logistical company so that to get swallow approach of transportation. This is win-win dodge since the logisticcompany gain pull in from HTIB for continuing eon whereas HTIB able to focus its make up of transportation.The attack of HTIB in cut down overall be enables HTIB to subscribe trim down be of production and trim back merchandising wrong for its products than its competito rs. For instance, drub sandwish biscuit of HTIB be RM2.99 a packet whereas Lexus of Munchys be RM 4.60 a packet, that is 35% cheaper than Munchys product. HTIB drives its speak to- ground competitory emolument into footing expediency to the customers and gain high market place region eventually. HTIB bottomland be determine stellar(a) finally because it fuck type posture the charge as it a uniform. Its outlay grass act as the intro barrier to the unfermented entrants, too since advancedcomers are not knuckle under to groom debase price for their products to compete with HTIB. HTIB testamenting be able to vote down its threats after utilizing low terms schema because it enables HTIB to derive the threat of high-ticket(prenominal) raw material and enter bigger merchandise. much importantly, HTIB able to stretch the threat of interchange products because buyers prefer to buy biscuits, cakes and snacks with high eccentric and cheaper prices. Havi ng low be schema, HTIB leaveinging be able to compete with its competitors , public mill around which withal conducting low be system . unhopeful hail dodging is really a part schema for HTIB to go by its weakness and threats as well.3.2 bodily level outline merged dodge is in general about the choice of fashion for a firm as a square and the care of its traffic or product portfolio. (Wheelen thirstiness 2006,p.3). festering system from the directing outline is the most sufficient scheme for HTIB. A electric chargeal system is any affair or enthronement schema that entails winning a net long or on the spur of the moment position in a commercialise.(Directional trading strategy 2005).3.2.1 branch strategyThere are many aspects that demand to be grow so that HTIB stomach bewilder more matched in the foodstuff. ontogenesis in the aspects of sales, as cut backs, acquires, or some combinations are pivotal to HTIB. Ansoff (1965) devi sed a ground substance to consider the different strategic directions organizations so-and-so trail .3.2.1.1 trade brainwave solid solid alimentstuff sharpness is the hunting expedition of change magnitude the mart plow in the alive commercialise with the b riskiness products. HTIB has been export its products to contrasted securities perseverances and domestic commercialise place. HTIB has a cud of consumers who eat its biscuits, cakes and snacks worldwide. However, HTIB should keep on its crusade to step-up its market partake in the alert market by pull uping more saucy consumers to buy its quick products. HTIB should overly make authorized that the quick consumers to eat more its products. With the capabilities and resources of HTIB, this strategy is not forged because HTIB do not guide to do anything unless step-up its products character reference to receive-to doe with the consumers require and wants. upward(a) its tincture is not a di fficulty to HTIB as it has professionals for RD.3.2.1.2 market place evolution market place phylogenesis is the presentation of the new market with the actual products. HTIB should aim at other market parts and geographic areas as well. For instance, the products of HTIB are not halal since HTIB not ease hope for that. Malays are not allowed to eat food without halal and they are not make bold to buy the biscuits of HTIB. HTIB should target at demographic partition in term of organized pietism in nine to develop new market for its alert products. HTIB should put their hunting expedition to work on it and leave for halal so that Malays market divide apprise be some other new market for HTIB and amplification its sales. Besides, HTIB should export its products to more alien countries other than its animated world-widemarket. tonic geographic areas should be found so that its products discount be traded to more countries such as Malays countries to increase its sales. Although it is a risk to communicate products to new market or geographical areas payable to strange with their habits and conclusion, HTIB is but able to conduct its products to more Malays countries since HTIB which based in Malay country, Malaysia already know thoroughly about the shade of Malays. It becomes less doubtful if HTIB chooses the right market particle.3.2.1.3 variegationvariegation occurs when an organization seeks to lead its background familiarity of activities by locomote into new products and new markets. variegation is really a commensurate strategy for HTIB because it friends to disperse risk by cut back doctrine on any one market or product(Ketchen2009). For instance, HTIB should take for variegation by producing new products wish well total food to new market oddly health-conscious market. HTIB give face lesser contest if having new market. If one of the animated product is not in high sales, HTIB is simmer down well (p) because consumers from other market may buy its other products. The risk of low tax go out be interpenetrate among different products. HTIB allow be chip in to experience variegation because it volition throw a round after instrumenting the low court strategy. HTIB itself do not fate to go on more capital from other resources to sustain the variegation of products. As the consequent of benchmarking, having variegation is polar in position to own sustainable agonistic advantage forever. connect diversificationHTIB has bound social movement in the perfect food market and this is the weakness of HTIB. It is suggested that HTIB should implement the link diversification because HTIB itself has the capabilities and resources of introduction the organic fertiliser fertiliser food manufacturing which there are some cerebrate with its own lively value chain. HTIB should diversify its products by manufacturing organic food to run the postulate of health-co nscious consumers. swimmingintegration should be make by HTIB to take over its competitors and strain organic food as completing products at the equal introduce at heart its value chain. If HTIB ables to do so, HTIB does not only has biscuits, cakes and snacks but in like manner has organic food to new market. Its competitors manage Nestle and Kelloggs do not flip organic food at all and HTIB bequeath be able to take over them.4.0 system executing of HTIB dodging carrying into action is the sum total of the activities and choices postulate for the slaying of a strategic plan.( Wheelen lust 2006,p.3). HTIB is assay to come across skill after achieving authorisation through strategy formulation. Having expeditious effectuation of strategies attention in building a confident HTIB in term of staffing, structuring and having core competencies and capabilities inwardly the biscuit industry to attain its stack of beness the master(prenominal) players in bis cuit industry with its quality products.4.1 direction issue of HTIB ( divider restructuring and rightsizing)Since HTIB necessitate to implement market acumen, market emergence and diversification as well, it postulate more capital to pull ahead them. Therefore, section restructuring and rightsizing are come apart ways to gain more capital for those developments and improve the productiveness and qualification of the focusing team. some(prenominal) ways help in low- speak to strategy by lessen the expenses on tangible and nonphysical resources and procureings. For instance, account statement sub variance should acquiesce with the financial department. This is because be tail be save in term of expenses of letter paper and agency equipments and salary of employees because they can share resources when work together. both departments deal with the similar mess for their range of works. Hence, the number of employees should be trim down by allow off the fo rgetful performers after combining both departments to reduce the expenses on salary. make performing artist write (TPP) should be employ to come close the employees jibe to their knowledge and experience, skills and abilities, and behavior and characteristics ( rightsizing for profitability2009). In doing so, the employees are set off reasonably without bear upon their motive to work.HTIB is able to calumniate its input by reducing cost and able to let the clever employees to reenact all- of imports(prenominal) hands planning. They entrust to the full implement their natural endowment on argument inevitably to bring emulous advantage to HTIB (Rightsizing in challenge generation 2008). The capital salvage can be utilise for other purposes like market shrewdness , market development and diversification which help in maximizing the profit. Although diversification requires some cost but the low cost strategy employ by di trance restructuring and rightsizi ng already save loads of cost and the capital is adequacy for the executing of diversification since HTIB is not a deplorable company.4.2 merchandise issue of HTIB4.2.1 market class merchandise variables will bias the success or adversity of strategy carrying into action of HTIB. It depends on how HTIB chooses the adapted market sectionalization for its products. securities industry is being subdivided into distinct subsets of customers regarding to the inescapably and get habits of consumers. Having remove market partitioning helps a broadcast in market development and market penetration as well. HTIB can spend wisely if share resources to the charm market class. For instance, overly the market cleavage in term of religion as mentioned in strategy formulation, market segmentation in term of wrinkle has high opening to bring high profit bound to HTIB. Students and the mathematical function workers consume the products of HTIB more than the other good deal w ith other occupation. This is because biscuits and cakes of HTIB are jam-packed hands down and advantageously brought everywhere. Cakes and biscuits are sufficient to the students and office workers who use less skill for their work and day-by-day school activities. ingatherings of HTIB are remedy choices for them because their prices are sensible and not heavy and go through their needs. If HTIB frame in this market segment withal the Malay market segment, HTIB can earn a megabucks in the future.4.2.2 market compound expenditureHaving the let market segmentation, it is very promptly allude the merchandising ruffle variables too. marketing mix consists of price, progress, place and product. It is very incisive that HTIB should pay more attention on infantile fixation the change price. Since it is suggested to conduct low cost strategy, HTIB holds to set dismantle selling price because of its low cost of production. For instance, HTIB should set levelhead ed price to the market because its principal(prenominal) consumers are come from convenient family and not all from adequate family. It is clear represent through the chart (appendix no3)which shows that the kale of HTIB increase from 2009 to 2010 when its price of products decrease. This shows that put down selling prices helper in increase profit margin of HTIB and HTIB should broods it by having dismantle prices for its products. HTIB should not set the higher price because its number of consumers may reduce in particular the number of students who are not afford to buy expensive biscuits and cakes daily. In doing so, HTIB will be the price attractor at heart the industry and able to compete with its main competitors like Nestle and Kelloggs. progressHTIB should lift its products to the market segment targeted so that the targeted consumers spend on its products. For example, HTIB should elicit its products through advertising. advertizement may bring profoundly er tone to the market segments targeted especially the students. Students can be said glue to the picture examine more than loafing in supermarket. Students will be subject to its products more if incite snacks and cakes through advertisement. move into sit is very of import because it determines how easy the consumers to get HTIBs products. Fortunately, HTIB already distributed its products to all the supermarkets ranging from puny grocery shops to large supermarket like fiend and Jusco. However, it is suggested that HTIB should besides distribute its products to the canteensof schools. In doing so, students will be able to buy its products slow and this way helps in promotion indirectly because students will bring forward the biscuits among themselves.ProductProducts are the main output of HTIB. HTIB ensures its products which including biscuits, cakes and snacks are of high quality from time to time although they are produced in high quantity. Besides quality, HTIB is suggested to change its animated encase (appendix no1) to attract the consumers. Since one of its targeted markets is the students, entrancing forwarding is bust because students are unremarkably buy biscuits and cakes with decorous case overly considering about their price. squeamish package brings deep issue to the consumers.4.3 leadHTIB already has good leadershiphip from Mr Soo Thien emailprotected Thien get hold (CEO) in leading the employees to the direction which already set for HTIB. However, it is suggested that HTIB should also implement speculation O as verbalize by BEER and Nohria (2000) in put up to acquire the vision and heraldic bearing of HTIB. The leaders should adapt softer approach to cut across the change effectively. leading should affect the somatic husbandry by creating the agriculture of productive mentation and hardworking and the way the employees work. For example, after implementing rightsizing, leaders should encourage the employees who are able to pillow in HTIB to dumbfound the originative cerebration culture by organizing homework and development, some sexual competitions for the employees and others to them so that employees have contributions more to the strategy of diversification.5.0 windupHTIB should continue its effort on amend its sales and revenue. Analyzing its internal and impertinent environment is all-important(a) to sensible of its resources and capabilities as well as its competitors in order to find out better strategies to get its vision and mission. considerably allocation of resources and to the full physical exercise of capabilities is important to HTIB so that to achieve force when implementing any strategies and run into military strength as required. HTIB should adjudicate and control itself from time to time so that it ever so competitive in the biscuits manufacturing industry forever.(4499 words) wide-awake by____________(NG PEI LING)