Awareness on the Effects of Malnutrition

The primary purpose of making the children conscious about nutrition is to provide conditions for and to promote the continuous growth of the individual in all areas of living, with a view of achieving and maintaining the democratic way of life. There must be a relationship between food and the health of the individual, which tends to influence the health of the society in which he lives in. It has been said that nutrition is a science concerned with the movements of atoms in man to the movements of man in society. Because of the tremendous population explosion the supply of food for all people of the world is indeed becoming more critical every year. As a nutrition educator, we have that moral obligation to help the nutrition of every individual; for improved nutrition is one factor involved in paving the way towards peace among men. The nutritional status of our communities is a reflection of our individual nutritional health. Perhaps the most significant factor affecting the nutritional status of communities is economics. Having sufficient funds to purchase adequate food supplies is a necessity. Malnutrition is one of the major problems that our country is facing. This problem can’t be set aside. This won’t choose any victim. It may affect adults but mostly, it affects the youth. Through this thesis, the writer may acquire knowledge about the problem, its effects to mankind and some of the factors that will lead to such a problem. Being a practitioner to be, I cannot afford to see mankind suffering from malnutrition because of lack of knowledge about proper nutrition and the lack of resources especially the youth. Because for me, I consider the children as the hope of our country. How can there be hope if they are destroyed by ignorance about proper nutrition resulting to malnutrition? Therefore, I choose this topic for my research because I want to know the condition of those children; on how conscious they are regarding proper nutrition on their selves to possibly eliminate malnutrition. I want to share my little knowledge about proper nutrition to the children and how to improve their health status by educating them through discussions. Because hrough this, I can be aware of the health status of the children in the area. This research will also serve as an awakening bomb to the government and health officials and that should not be rejected. In our country, Malnutrition is a major problem. But according to the latest National Nutrition Surveys, there has been a general improvement between 2003-2008 in the country’s overall nutrition situation, affecting various population groups, as evidenced specifically by reductions in underweight and stunting among 0-5 and 6-10 years old children. Most of the Filipinos nowadays are3 aware of their health but only a few are applying proper nutrition on the daily living. Theoretical Background of the Study Malnutrition is a state that adversely affects growth and development of body functions as a result of either an inadequate or overabundant supply of kilocalories or nutrients to the body tissue. According to Walter Falcon, head of the Food Research Institute of Stanford University(1984:577), â€Å" It might focus more attention on Africa where the most serious hunger exists rather than on southeast Asia. But if only 100 million individuals are clinically malnourished; there probably another 200 million to 400 million that go hungry part of the time. If they’re not in the hospital, they’re not doing too well† According to Mary Alice Caliendo(1984:526)† Malnutrition and nutritional deprivation are basically problems of poverty of unequal and inequitable income distribution not only among individuals but among countries. Malnutrition won’t disappear by simply producing more food or by raising the overall economic levels of poor nations. According to Eleanor R. Williams(1984:513) â€Å"Human brains do not live by bread alone† Malnutrition causes children to become listless and pathetic. According to Thomas Polemar, an agricultural economist(1984:515) â€Å"The number of people estimated to be suffering from malnutrition ranges from 400 million to two thirds of the world population†. In his view, food production in developing countries tends to be understand because taxation is often based on production and because so much backyard production is locally consumed and never counted. On the other hand, other authorities insist that much hunger especially in remote rural areas is inadequately reported. Larry Minear of the Interreligious Task Force on United States Policy told an interviewer recently that, â€Å"Malnutrition is understated because there a lot of people who don’t show up in the planning nets either because the census are bad or because they are not in the market economy and their inability to purchase food isn’t measured. If enough food is to be produced to feed the world, a number of resources such as land, water, energy, fertilizer and technology must be available and widely used. According to Margaret Newman,(www. googlesearch. com), â€Å"the theory of health as expanding consciousness was stimulated by concern for those for whom health as the absence of disease or disability is not possible†. The theory has progressed to include the health of all persons regardless of their health status. The theory asserts that every person in every situation, no matter show disordered and hopeless it may seem, is part of the universal process of expanding consciousness. A process of becoming more oneself, finds greater meaning in life, and of reaching new dimensions of connectedness with other people and world. The theory of health as expanding consciousness stems from Roger’s theory of unitary human beings. Rogers’ assumptions regarding patterning of persons in interaction with the environment are basic to the view that consciousness is a manifestation of an evolving pattern of person to environment interaction. Consciousness is defined as the informational capacity of the system(in this case, the human being); that is, the ability of the system to interact with the environment. Consciousness includes not only the cognitive and affective awarenessnormannly associated with consciousness, but also the interconnectedness of the entire living system, which includes physiochemical maintenance and growth processes as well as the immune system. This patter of information, which is the consciousness of the system, ios part of a larger undivided pattern of an expanding universe. , Rogers’ insistence that health and illness are simply manifestations of the rhythmic fluctuations of the life process is the foundation for viewing health and illness as a unitary process moving through variations in order – disorder. ’ According to Joyce Fitzpatrick,(www. googlesearch. com) â€Å"The primary purpose of nursing is the promotions and maintenance of an optimal level of wellness†. the professional nurse participates in a multi-disciplinary approach to health in assessing, planning, implementing, and evaluating programs in regards to how they affect optimum wellness. When assessing health care needs the professional nurse incorporates the physical, psychological, emotional, social, environmental and spiritual aspects of the profession into her daily routine. Person-the tem integrates the concepts of both self and others and recognizes individuals as having unique biological, psychological, emotional, social, cultural and spiritual attitudes. They thrive on honor and dignity, self-evaluation and growth and development. Throughout a person’s life, many factors develop within a social setting and interact with a multitude of environments that can significantly influence that person’s health bad wellness. Health – is a dynamic state of being that results from the interaction of person and the environment. Optimum health is the actualization of both innate and obtained human potential gleaned from rewarding relationships with other, goal directed behaviors and expertise. Wellness-Illness- is rooted in the promotion of wellness practices, the attentive treatment of those who are acutely or chronically ill or dying, and restorative care or people during convalescence. Metaparadigm – derived from and related to the basic metaparadigm concepts of person, environment, health and nursing. while much of the research in nursing has been focused on assisting individuals in their life transitions, whether through phases of growth and development, or experiences with health and illness, the conceptualizations of the nursing profession as focused on transitions has not been adequately researched.

Why the Legal Drinking Age Should Stay at Twenty-one

Alcohol is a depressant that affects your vision, coordination, reaction time, multitasking ability, judgment, and decision-making (Short and Long Term). Seventy-five percent of adults in America drink alcohol (Health). Because of the large impact that alcohol consumption has had on America, it has become a hot topic of debate. Specifically, on whether lowering the age at which a person can legally drink would decrease the amount of alcohol abuse by minors. To properly address the issue of underaged drinking in America, the legal drinking age should stay at twenty-one.If lowered, the amount of alcohol being consumed by persons under twenty-one would increase, causing a rise in alcohol related accidents and death. Origins of Alcohol Ethanol, the alcohol we consume, is made by fermenting and distilling fruits and grains. Alcohol fermentation is a natural process which occurs when yeast converts carbohydrates, such as starch or sugar, into alcohol. An example would be wheat used to crea te beer, or grapes to produce wine. Most plant matter can be used to produce alcohol.When an alcoholic beverage is consumed, 20 percent of the alcohol is absorbed in the stomach and 80 percent in the small intestine (Freudenrich). The speed of absorption depends upon the concentration of alcohol in the beverage, gender, weight, and whether your stomach is full or empty; food slows down the absorption of alcohol. Men generally have more muscle mass and less fat then women, so one drink will not affect a man as it would a woman.A person doesn’t start feeling the effects of alcohol until it is carried through the bloodstream, to the  body’s tissues. This process takes about twenty minutes, depending on the amount originally consumed. Once absorbed by the bloodstream, five percent of the alcohol is expelled through the kidneys as urine, five percent through exhalation of the lungs, and the rest is broken down into acetic acid by the liver (Freudenrich). A person becomes â€Å"drunk† when an excess of alcohol is consumed and cannot be absorbed by the liver. Throughout history, alcohol has provided a large variety of uses for the human race.No one knows exactly when alcohol was first used, but intentionally fermented drinks existed as early as 10,000 B. C. (Patrick, 12-13). In ancient Egypt, brewing dates back to the beginning of civilization, where alcohol played an important roll in worship of the gods (Cherrington, vol. 1, 404). Alcoholic beverages were used for pleasure, nutrition, medicine and ritual. In China, alcohol was considered a spiritual food, playing an important role in religious life (Hucker, 28).â€Å"In ancient times people always drank when holding a memorial ceremony, offering sacrifices to gods or their ancestors, pledging resolution before going into battle, celebrating victory, before feuding and official executions, for taking an oath of allegiance, while attending the ceremonies of birth, marriage, reunions, departure s, death, and festival banquets† (Fei-Peng, 13). Greeks were the most restrained when it came to alcohol consumption in ancient history. This had to do with their rules stressing moderate drinking, diluting wine with water, and avoiding excess (Austin, 11).However, intoxication at gatherings and festivals was not uncommon. By 1,700 B. C. , wine making was commonplace, and during the next thousand years wine drinking assumed the same function so commonly found around the world: It was incorporated into religious rituals, it became important in hospitality, it was used for medicinal purposes and it became an integral part of daily meals (Babor, 1986, pp. 2-3). Greek philosopher, Plato, thought wine, in moderation, was beneficial to one’s health and happiness.With all of these ancient countries prospering, and consuming alcohol for the better, it is difficult to believe that alcohol consumption laws are being abused every day by underaged drinkers. Temperance Movement In t he early days of America, alcohol was viewed positively, with the idea that it was to be received with thankfulness. Even toddlers drank alcohol; it was seen as healthful for everyone.Ironically enough, for over thirty years, those who abstained from alcohol had to pay life insurance rates that  were ten percent higher than that for drinkers. Those who held back from alcohol were seen as â€Å"thin and watery, and as mentally cranked, in that he repudiated the good creatures of God as found in alcoholic drinks† (Kobler, 26). There was an expectation that abusing alcohol was not acceptable. â€Å"Drunkenness was condemned and punished, but only as an abuse of a God-given gift. Drink itself was not looked upon as culpable, any more than food deserved blame for the sin of gluttony. Excess was a personal indiscretion† (Aaron and Musto, 132).Violations did occur, but for the most part, alcohol abuse was not a major problem, until urbanization. With an increase in poverty and crime in colonial America, came an increase in alcohol abuse. â€Å"A sizeable number of Americans for the first time began to drink to excess by themselves. The solo binge was a new pattern of drinking in which periods of abstinence were interspersed every week, month, or season with one to three-day periods of solitary inebriation† (Rorabaugh, 144). This is when people began to search for solutions to drinking problems.One suggestion came from one of the most influential physicians of the period, Dr. Benjamin Rush. In 1784, Dr. Rush argued that the excessive use of alcohol was injurious to a person’s physical and psychological health (Katcher, 275). Many thought that the only way to prevent drunkenness was to abstain from drinking alcohol completely. With the influence of Rush’s belief, the first temperance association was formed in Connecticut in 1789, and within the next few decades other temperance organizations were formed in eight states (Ashbury, 28- 31).The future of this movement to moderate alcohol seemed bright, but many of it’s leaders overestimated their strength; they expanded their activities and took positions on other moral issues. This just turned into political bickering, and by the early 1820s their movement was stalled. To get out of this standstill, most temperance organizations argued that the only way to prevent drunkenness was to eliminate alcohol consumption completely. While the Temperance Movement began by advocating the temperate, or moderate, use of alcohol, it now said that no one should be permitted to drink any amounts of alcohol (Royce, 40).They became much more extreme, devoted advocates of their cause. They became prohibitionists. â€Å"For decades the American public was flooded with temperance pamphlets, temperance novels, temperance newspapers, temperance sermons, and temperance lectures-the longest sustained and perhaps the largest organized effort at mass communication about a social iss ue that the country has ever seen† (Room, 22). Interestingly enough, root beer, the carbonated soft drink, was developed by prohibitionists in the hopes that it would replace beer in popularity; that effort was obviously unsuccessful.Many prohibitionists saw it as their religious duty to encourage temperance, even through politics. Children were even used in the movement to march, sing and exert pressure at polling places. One of the leading organizations for National Prohibition, the Anti-Saloon League, stressed it’s religious character, and anything it did was seen as moral or justified because it was working for God. Decades later, their strong organization and political tactics paid off in the passage of the Eighteenth Amendment to the U. S. Constitution, establishing national prohibition.A leader of the Anti-Saloon League stated that before it’s passage in Congress, 13,000 business people who supported prohibition were given crucial instructions: We blocked the telegraph wires in Congress for three days. One of our friends sent seventy-five telegrams, each signed differently with the name of one his subordinates. The campaign was successful. Congress surrendered. The first to bear the white flag was Senator Warren Harding of Ohio. He told us frankly he was opposed to the amendment, but since it was apparent from the telegrams that the business world was demanding it he would submerge his own opinion and vote for submission.  (Pollard, 107)For decades prohibition had been advocated as the magical solution to the nation’s poverty, crime, and other indiscretions (Aaron and Musto, 157). However, almost immediately after the Eighteenth Amendment was imposed, alcohol was being made and consumed illegally. Grape juice began to sell as â€Å"bricks or blocks of Rhine Wine† along with a warning: â€Å"After dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine† (Aaron and Musto, 159). Ironically, American alcohol production and consumption grew during the period of prohibition.It encouraged high amounts of alcohol consumption in secretive, unregulated ways. â€Å"People did not take the trouble to go to a speakeasy, present the password, and pay high prices for very poor quality alcohol simply to have a beer. When people went to speakeasies, they went to get drunk. † (Zinberg and Fraser, 468). â€Å"Removing the alcohol from the norms of everyday society increased drinking problems. Without well-known prescriptions for use and commonly held sanctions against abuse, prohibition drinkers were left almost as defenseless as were the South American Indians in the face of Spanish rum and brandy. † (Zinberg and Fraser, 470).Violence and corruption of public officials caused by prohibition only added to the list of problems. It became difficult to convict prohibition violators because public suppor t for the law and its enforcement dramatically weakened. For example, of 7,000 arrests in New York between 1921 and 1923, only twenty-seven resulted in convictions (Lender and Martin, 154). Political views on the law began to shift as it’s ineffectiveness became evident. Even John D. Rockefeller, Jr. , a lifelong abstainer, announced his support for repeal of the eighteenth amendment, because of the widespread problems it caused (Prendergast, 44).The popular vote for repeal of the eighteenth amendment was three to one, the American people rejected prohibition (Childs, 260-261). It is obvious that alcohol abuse was, and still is, an infinite problem faced by American adults and adolescents. Clearly permanently abstaining from alcohol is a mess as well. The solution, to find a healthy medium, is clear: allow Americans the consumption of alcohol, but restricting the age at which it can be consumed to twenty-one will support alcohol in moderation and promote lawfulness when consu ming alcohol.Underage Alcohol Abuse Alcohol use among teenagers is not uncommon. Archives of Pediatrics and Adolescent Medicine says, by the end of high school, about 75% of adolescents have tried alcohol, and more than half report having been drunk at least once in their life. â€Å"Alcohol is involved in more than one-third of the adolescent deaths associated with unintentional injury, homicide, and suicide† (Further and Fredrick). If the drinking age is lowered to 18, youth in this country will start drinking at younger and younger ages.It will be much easier for 15 to 17 year olds to obtain alcohol via their 18 year old peers in high school (Fell). The abundance of alcohol will cause distractions to students studies as well as create dangers after hours. More accidents are bound to occur, and teens will be less likely to report medical need if they are under the influence, whether it be for fear of getting in trouble or just so drunk that they’re unaware of any sor t of problem. A higher drinking age has proven to be beneficial to the health and safety of underaged women.Adolescent drinking plays a significant role in risky sexual behavior, including unwanted, unintended, and unprotected sexual activity, and sex with multiple partners (Cooper and Orcutt). Such behavior increases the risk for unplanned pregnancy and for contracting sexually transmitted diseases (STDs), including infection with HIV, the virus that causes AIDS (Cooper et al. , 1994). If the drinking age is lowered below twenty-one, adolescents will feel more comfortable drinking more, inadvertently increasing the risk of physical and sexual assault among women (Staley, 1998).Having alcohol in the body while you’re driving changes your distance and speed perception by making you see things farther or closer than they really are, or makes you feel like you’re driving the speed limit when you’re really speeding (Short and Long Term). Every day in America, anothe r 27 people die as a result of drunk driving crashes (An Examination). Sixty percent of all teen deaths in car accidents are alcohol related, and, in a single year, 522 children under the age of 14 were arrested for driving while intoxicated (Teenage Drunk Driving).â€Å"During the 1980s, the nation saw a reduction in alcohol-related fatal crashes, directly attributable to raising the legal minimum age for the sale and public possession of alcohol to age 21† (Statement) It is estimated that minimum drinking age laws have prevented nearly 25,000 fatalities since 1975: Fig. 1. Cumulative Estimated Number of Young Lives Saved by Minimum Drinking Age Laws, 1975-2007 (Traffic Safety Facts, Young Drivers, 2006). However, underaged drinking is still a problem.High school teens drive after drinking about 2.4 million times a month (Teen Drinking and Driving). These numbers will only increase if the drinking age is lowered, because alcohol will be more readily available to adolescents, and misuse will be deadly. Blood alcohol content is the percentage of alcohol in the blood. All 50 states require that the legal blood alcohol content remain at . 08% or less when driving a motor vehicle. This means that . 08% of a person’s blood, by volume, is alcohol (The Code).Teenage boys with a Blood Alcohol level of . 05%-.10% are 18 times more likely to suffer a single vehicle crash than a teenager with no alcohol in the bloodstream (Teenage Drunk Driving). That’s two beers in the course of one hour. Do you really want alcohol consumption to be legal for eighteen year olds? The National Highway Traffic Safety Administration Report of 1995 showed that raising the drinking age to twenty-one reduced teen traffic accidents significantly, and brought a thirteen percent decrease in fatal traffic accidents for all ages. Alcohol abuse has been a rising problem for the past three decades.With continued exposure, the human body must adapt to increase the tolerance of alc ohol. This involves an increase in the amount of the liver’s enzymes that are used to break down alcohol, and an increase in brain activity and nervous-system neurons (Freudenrich). These adaptations negatively change a person’s behavior. With long-term alcohol exposure, the body does become more efficient at eliminating alcohol in the blood, but this also means that the person must drink more alcohol to experience the same effects as before, which leads to more drinking and contributes to addiction.Alcohol addiction, or alcoholism, is a chronic disease in which a person becomes physically dependent on alcohol (Watson). Not everyone who drinks alcohol heavily is considered an alcoholic. Those who drink enough to affect their family or job responsibilities, or drive while intoxicated, abuse alcohol, but they do not necessarily have a dependence on it. Alcoholics feel the need to drink, similarly to the way that most people feel the need to eat. There are many social fac tors that can cause one to develop alcoholism. Some include: peer pressure, advertising, and the environment.Young people are extremely susceptible to peer pressure. Too many teenagers think it is acceptable to drink â€Å"because their friends are doing it. † Adolescents who drink alcohol experience problems with brain development and learning. The National Institute on Alcohol Abuse and Alcoholism says that people who begin drinking before age fifteen are four times more likely to develop alcohol dependence at some time in their lives compared to those who have their first drink at age twenty or older. Lowering the drinking age would only create more alcohol addiction among adolescents.Alcohol, in the long-term, disrupts normal brain development; causes permanent liver damage; kills brain cells, destroys organs; and causes heart problems such as heart attack, disease and stroke (Short and Long Term). The higher the legal drinking age is, the less likely alcohol will be a fa ctor in a young adults death, and the more longevity of the average persons life. Reaffirming the Legal Drinking Age Believe it or not, there are exceptions to the law that makes it illegal for anyone under the age of twenty-one to consume alcohol.In twenty-nine states, it’s legal for a minor to drink alcohol on private, non alcohol-selling premises, with parental consent, and eleven states allow for minors to have alcohol on alcohol-selling premises, with parental approval (ProCon. org). These exceptions to the law are extremely flawed. Alcohol affects minors in a way that is different to adults consuming alcohol. It’s legal for a minor to drink alcohol on private property with parental consent. What does that say if the parents are drunk themselves?Parents under the influence would not give proper supervision to the minors drinking alcohol, and, therefore, greatly increase the risk of an accident. This exception needs to be abolished, because adolescents consuming al cohol has proven negative short-term and long-term consequences. Underage drinking is a leading contributor to death from injuries, which are the main cause of death for people under age twenty-one. â€Å"Annually, about 5,000 people under age 21 die from alcohol-related injuries involving underage drinking† (The Surgeon, 10).About 1,600 deaths result from homicides and 300 from suicides (Teen Drinking and Driving). If adolescents are given permission by parents to drink alcohol, then they will assume that they can get away with alcohol consumption in their homes when their parents are not around. This can lead to dangerous parties with underaged alcohol consumption. Many rights have different ages of initiation. A person can obtain a hunting license at age twelve, driver's license at age sixteen, vote and serve in the military at eighteen, serve in the U. S.House of Representatives at age twenty-five and in the U. S. Senate at age thirty and run for President at age thirty-f ive (Wagenaar and Toomey). â€Å"The minimum age of initiation is based on the specific behavior involved and must take into account the dangers and benefits of that behavior at a given age† (Wagenaar and Toomey). The policy for alcohol consumption at age twenty-one takes into account the fact that underage drinking is related to numerous serious problems, including injuries and deaths resulting from car crashes, suicide, homicide, assault, drowning and recreational injuries.One argument for lowering the legal drinking age is that nineteen and twenty year-olds are drinking anyway, so why not legalize it so they will drink in controlled settings? Research shows that about half of drivers arrested for driving while intoxicated (DWI) or killed as drinking drivers in traffic crashes, did their drinking at licensed establishments (An Examination). Most other foreign countries have a lower drinking age than America. It is argued that alcohol is a bigger part of the European family than it is part of the American family.Many have argued that a high drinking age forces young people to drink without adult supervision, on the contrary making it legal for eighteen to twenty year-olds to drink alcohol causes worse problems because of the abundance of drinking that takes place. For example, in New Zealand, the drinking age was lowered from twenty to eighteen in 1999. After the drinking age was lowered to eighteen, there was a significant increase in traffic crashes among youth affected by the law change (Kypri et al., 126-131).About half of the European countries have intoxication rates among young people that are higher than the intoxication rates in the United States (Comparison). This evidence proves that younger drinking ages are hazardous to the health of adolescents, which, is why the American minimum legal drinking age should stay at twenty-one. Research has proven that keeping the age at which one can legally consume alcohol at twenty-one is best for America n’s and their well being.In ancient times, alcohol in moderation was seen as a way of life, but modern day has consistently shown the need for regulation of alcoholic drinking. The problem with identifying the optimum minimum drinking age, to reduce alcohol abuse, involves many issues of freedom, responsibility, religion, politics and many other realms of life (Alcohol). America’s past has shown that making the consumption of alcohol illegal to everyone is a disaster. Keeping the legal drinking age at twenty-one is the best solution, because it promotes healthier drinking habits for everyone, especially the future’s adults.Keeping the legal age at twenty-one reduces the amount of death and injury; sexually transmitted diseases and abuse; and addiction. The public should be informed on the risks and negative effects to one’s health when drinking too much alcohol. Keep in mind the harmful short- and long-term affects alcohol has on the body. The next time y ou decide to sit down and have a drink, or two, or three, remember the lasting harmful effects that will ensue, especially if your still growing and developing.

A Tree Grows in Brooklyn Paper

In the world that Betty Smith describes in â€Å"A Tree Grows in Brooklyn† however, this poverty is depicted as a kind of virtue, a force that causes individuals to grow, and families to bond c. Yet, while female characters like Katie and Francie grow from overcoming the hardships brought on by poverty, Francie’s father Johnny Nolan is defeated by it and ends up dying of alcoholism. In the 1900’s, gender roles and social expectations of men and women were more rigid than today, and both sexes were supposed to stay within gender boundaries d. In telling the story of Katie and Johnny Nolan, Betty Smith reveals how often times immigrant women like Katie, who went against gender stereotypes, survived and grew from the hardships of poverty, while men like Johnny, who tried to fulfill their gender role, were defeated by it. II. 1ST Body paragraph a. In the beginning of the novel, he has found a job, but it is as a low paying waiter and unstable. Even so, he dresses with style, is handsome, and seems content being a singing waiter. He is able to bring home money to his wife, Katie. His daughter, Francie always helps him get his bow tie on and he calls her â€Å"pre-Madonna,† then she eagerly awaits his return with her brother Neely, for he always bring back treats like caviar and oysters. They are a happy family. However, Johnny loses his job and his family becomes more and more hungry, but he can’t help them. He can’t find another job i. In the early 1900’s, men were supposed to provide for their family, but as Johnny Nolan illustrates, this was hard for immigrant men. ii. Perhaps not being in control and not being able to bring home money to his family makes him feel like a waste and a failure, for as the story goes on, he drinks more and more until he dies of alcoholism. Katie tries to help her husband, â€Å"She told him it was a good thing, that suffering would harden him, would teach him such a lesson that he’d stop drinking. But poor Johnny just wouldn’t harden. † (P. 98) iii. Johnny grew up with the gender stereotype of the man of the house being the â€Å"breadwinner†, and in the Irish American community in Brooklyn, he cannot fulfill this role. III. 2ND Body paragraph i. Yet, Katie has no choice and even though the cleaning job she finds does not pay well, she goes out to work ii. In contrast, Katie, Francie’s mother, is able to overcome poverty because she breaks down the gender stereotypes of what a married woman should do in her time; Katie goes out of the house to work. At that time, were expected to stay home and be cared for while caring for the children iii. Yet, Katie has no choice and even though the cleaning job she finds does not pay well, she goes out to work. Thus, as she faces poverty, we see Katie rise to the challenge by being flexible. In contrast to Johnny, she is able to experience poverty as a learning experience and change. At one point she says to passersby, â€Å"Look at that tree growing up there out of that grating. It gets no sun, and water only when it rains. It’s growing out of sour earth. And it’s strong because its hard struggle to live is making it strong. My children will be strong that way. † IV. 3RD Body paragraph a. Johnny and Katie Nolan, exemplify a theme of gender difference in the overcoming of poverty for immigrants i. Katie is flexible and able to adapt, so she eventually obtains a better life. She does not stay within her gender role of remaining in the house, but goes out to work. In contrast, Johnny is unable to be as flexible and his stubbornness in keeping within his gender role and his own idea of his responsibility to his family eventually destroys him ii. Betty Smith does not judge Johnny in her novel, but rather portrays him as a sympathetic and highly likeable, but he is a conflicted and ultimately tragic character. V. Conclusion paragraph a. In the patriarchal society of the early 1900’s that Betty Smith describes in her book â€Å"A Tree Grows In Brooklyn†, it would seem logical if women did not fair as well as men in times of difficulty. After all women had fewer rights. They could not vote or get the same wages as men i. By going against gender stereotypes, Katie is able to persevere and overcome poverty, while her husband, Johnny Nolan, who tries to follow them, is defeated iii. In 2012 many women have broken gender boundaries; Hilary Clinton is Secretary of state, Lady Gaga and Beyonce are millionaires and international pop stars. Men too have broken out of gender stereotypes for it is socially acceptable for men to work at home and even earn less than women. In â€Å"A Tree Grows In Brooklyn, â€Å" however, Betty Smith captures a world, gone now, in which strict gender roles defined a person’s life. But for immigrants, trying to make a start in America, the need to adapt and go against these gender roles was critical. A Tree Grows in Brooklyn Paper In the world that Betty Smith describes in â€Å"A Tree Grows in Brooklyn† however, this poverty is depicted as a kind of virtue, a force that causes individuals to grow, and families to bond c. Yet, while female characters like Katie and Francie grow from overcoming the hardships brought on by poverty, Francie’s father Johnny Nolan is defeated by it and ends up dying of alcoholism. In the 1900’s, gender roles and social expectations of men and women were more rigid than today, and both sexes were supposed to stay within gender boundaries d. In telling the story of Katie and Johnny Nolan, Betty Smith reveals how often times immigrant women like Katie, who went against gender stereotypes, survived and grew from the hardships of poverty, while men like Johnny, who tried to fulfill their gender role, were defeated by it. II. 1ST Body paragraph a. In the beginning of the novel, he has found a job, but it is as a low paying waiter and unstable. Even so, he dresses with style, is handsome, and seems content being a singing waiter. He is able to bring home money to his wife, Katie. His daughter, Francie always helps him get his bow tie on and he calls her â€Å"pre-Madonna,† then she eagerly awaits his return with her brother Neely, for he always bring back treats like caviar and oysters. They are a happy family. However, Johnny loses his job and his family becomes more and more hungry, but he can’t help them. He can’t find another job i. In the early 1900’s, men were supposed to provide for their family, but as Johnny Nolan illustrates, this was hard for immigrant men. ii. Perhaps not being in control and not being able to bring home money to his family makes him feel like a waste and a failure, for as the story goes on, he drinks more and more until he dies of alcoholism. Katie tries to help her husband, â€Å"She told him it was a good thing, that suffering would harden him, would teach him such a lesson that he’d stop drinking. But poor Johnny just wouldn’t harden. † (P. 98) iii. Johnny grew up with the gender stereotype of the man of the house being the â€Å"breadwinner†, and in the Irish American community in Brooklyn, he cannot fulfill this role. III. 2ND Body paragraph i. Yet, Katie has no choice and even though the cleaning job she finds does not pay well, she goes out to work ii. In contrast, Katie, Francie’s mother, is able to overcome poverty because she breaks down the gender stereotypes of what a married woman should do in her time; Katie goes out of the house to work. At that time, were expected to stay home and be cared for while caring for the children iii. Yet, Katie has no choice and even though the cleaning job she finds does not pay well, she goes out to work. Thus, as she faces poverty, we see Katie rise to the challenge by being flexible. In contrast to Johnny, she is able to experience poverty as a learning experience and change. At one point she says to passersby, â€Å"Look at that tree growing up there out of that grating. It gets no sun, and water only when it rains. It’s growing out of sour earth. And it’s strong because its hard struggle to live is making it strong. My children will be strong that way. † IV. 3RD Body paragraph a. Johnny and Katie Nolan, exemplify a theme of gender difference in the overcoming of poverty for immigrants i. Katie is flexible and able to adapt, so she eventually obtains a better life. She does not stay within her gender role of remaining in the house, but goes out to work. In contrast, Johnny is unable to be as flexible and his stubbornness in keeping within his gender role and his own idea of his responsibility to his family eventually destroys him ii. Betty Smith does not judge Johnny in her novel, but rather portrays him as a sympathetic and highly likeable, but he is a conflicted and ultimately tragic character. V. Conclusion paragraph a. In the patriarchal society of the early 1900’s that Betty Smith describes in her book â€Å"A Tree Grows In Brooklyn†, it would seem logical if women did not fair as well as men in times of difficulty. After all women had fewer rights. They could not vote or get the same wages as men i. By going against gender stereotypes, Katie is able to persevere and overcome poverty, while her husband, Johnny Nolan, who tries to follow them, is defeated iii. In 2012 many women have broken gender boundaries; Hilary Clinton is Secretary of state, Lady Gaga and Beyonce are millionaires and international pop stars. Men too have broken out of gender stereotypes for it is socially acceptable for men to work at home and even earn less than women. In â€Å"A Tree Grows In Brooklyn, â€Å" however, Betty Smith captures a world, gone now, in which strict gender roles defined a person’s life. But for immigrants, trying to make a start in America, the need to adapt and go against these gender roles was critical.

Economic and Political Importance of Medieval Fairs in Europe Essay

Economic and Political Importance of Medieval Fairs in Europe - Essay Example This essay outlines economic and political significance of holding of fairs during medieval times in Europe. The main trade fairs were held in the European region mainly France, Germany and England. The most renowned fair was one held in Champagne region in France. Medieval fairs and markets first started as social gatherings, however, with time the fairs became central to the medieval economy. Major economic centers which were mainly big towns selected a particular day where people would congregate with their merchandise. Initially, the fairs would only involve local people but as travel became easier and safer, traders began to make long travels to participate in these fairs. This also opened up trade routes allowing a more widespread participation which also meant that the fairs had a wider variety of wares. Items brought forward were dependent on the main products available in different areas of the traders. The main commodities involved were wool and lead from England, iron from Spain, and silk and spices from the Middle and Far East. The fairs extended because the different participants had a different commodity to offer. Basically, this is what sustains every trade as people continue to demand for that which is not at their disposal. These trade fairs were sustained for both political and economic reasons. The main merchants and the political class had identified that trade fairs formed a basic source of revenue, this came through taxes and other form of duties levied to traders who came to sell their wares.

Rise of big business Essay Example | Topics and Well Written Essays - 750 words

Rise of big business - Essay Example Presence of abundant iron ore provided found use as railroad ties, bridges and buildings, while coal replaced wood as fuel to drive steam engines, replacing wood. Moreover, factories that had been built by the Union were not shutdown after the war ended, but were converted for peacetime purposes. The agricultural industry represented a significant portion of the American economy, which saw the increased output in production of key crops such as wheat and corn. Therefore, this prompted an increase in demand for labor to fill various positions mills, mines and factories, which were serviced by the huge waves of immigrants at the time (Tindall and Shi, 838-840). Distinctive Features of Businesses Before the industrial revolution, goods were manufactured using traditional ways by mean of cottage industries. Moreover, these goods were produced in small-scale quantities, as the rate of production was slow and inefficient. This all changed with the introduction of manufacturing factories, w hich enhanced efficiency, increased production and boosted the economy. Despite the heavy profits gains, the workers did not enjoy much of it, as their wages were low, in addition, they were also required to work long hours and in unhealthy and dangerous working conditions. The businesses received complaints concerning the lack of having good working environment, since in the factory system, large numbers of workers were brought together in a bid to increase productivity through specialization. However, materials and semi-finished goods were often carried from one place to another for further processing or packing. Businesses benefited from new inventions, which boosted production at a cheaper rate, thus raising the profit margins. Railroads provided an exceptional opportunity to expand the market generating more profits with the growing demand of goods and services. Thus, the growing network of transport led to the establishment of towns, which would serve as new stations for busin esses and industries. Therefore, the growing industries created job opportunities for people, which improved their economic status. In addition, business organizations were formed through the formation of trusts, which specialized in the provision of different goods and services to the society. For instance, some family businesses specialized in banking services while others in the mining industry. This specialization ensured efficiency in production of goods and services, consequently, the leading businesses commanded a larger market share, which enhanced monopoly in the industry. However, this created economic powers among few families. During this period, the American political organization lacked vitality and productivity, as it was marred with corruption and moral decadency. Moreover, politicians, who would appoint their friends and supporters to government jobs, owned large businesses. This assured the politicians of a loyal group of supporters in future elections. This is in conflict with the Laissez-faire theory that the government should have a limited role business. Vertical and Horizontal Growth Vertical expansion of businesses is achieved when a company takes over its suppliers and distributors operations, gaining control over the quality and cost of production of its goods. Vertical growth in businesses

History Essay Example | Topics and Well Written Essays - 500 words - 60

History - Essay Example after submitting to both William and Mary on 13Th February 1689, it later acted as a skeleton meant to draft the bill of rights though there was the elimination of some articles. This was American-Germany immigrant residing in New York between 1697 and 1746. During his career as a printer, Zenger found himself in a tussle with the then Governor, William Cosby after agreeing to print New York weekly Journal. The newspaper’s intention entailed to expose governor’s injustice and tyrannical conduct after disagreeing with Lewis Morris before eventually eliminating him from the bench of chief justices. Zenger due to his involvement in this mission though innocent, the governor ordered his arrest and eventually his case determined unjustly to silent him. However, his determination and defense by Andrew Hamilton led to the freedom of the press, which was a key contribution towards attaining of people’s privileges. This was offense punishable by English law due to the delinquent’s act of verbalizing, publishing or writing statements meant to arouse hatred against the Queen or her heirs, regime and the constitution. The three terms’ core intention encompassed paving way meant for the attainment of Bill of Rights. This is via pressurizing the then colonizing English power yield to the citizens’ demands. Mainly, this is via refuting dehumanizing laws that undermined the then people’s dignity. The terms also characterized varied events and issues that prompted people to agitate for their privileges, hence being essential in attainment of their liberty. The term refers to a global conflict era that existed during 18Th period involving the then two powerful states supported by their lesser allies. These influential states comprised of France and Britain, whereby the core aim was to safeguard colonial interests and augment their economic stability. This was via annexing other global states with the intent of ensuring a constant flow of raw materials for their

Salvador Dali - The Persistence of Memory Essay Example | Topics and Well Written Essays - 500 words

Salvador Dali - The Persistence of Memory - Essay Example The essay "Salvador Dali - The Persistence of Memory" discovers the artwork of the famous painter, Salvador Dali. While this might seem uncanny enough, the clocks are not flat as you might expect them to be, but are bent out of shape, appearing to be in the act of melting away. The melting aspect can be explained that the region in which they are located is a desert climatic zone which is marked by extremely high temperatures. This weird and unexpected juxtaposition poses a lot of questions right up-front. First and foremost one has to wonder why the clocks are melting or question their location in the desert. The finally question to ponder is the fact that there are no people around them. Since the subject matter and content of the Salvador Dali's clocks painting seems illogical or irrational, one might be surprised by the very representational and nearly photographic quality of the painting, fitting well with Dali's own description of his art as being hand-painted dream photographs . The concept of the dream in this case is integral in understanding Surrealism and plays a key role in the meaning of The Persistence of Memory, as well. One of the goals of the Surrealists was to bring out the best visual representation of what it is like to be dreaming. As a result of this, Surrealism might seem a little crazy but every individual has had a case of dreams where unrelated people, places, or objects come together in completely inexplicable ways. The understanding most likely depicts a dream state.

School Improvement Plan Essay Example | Topics and Well Written Essays - 750 words - 2

School Improvement Plan - Essay Example In order to achieve the two, managers must always manage their resources effectively. Key among the resources is human resource. The motivation of teachers in a school is fundamental in creating a competitive workforce, one that will steer the school’s improvement plan. As such, the management must always credit others while taking the blame. This way, the teaching and support staff feel appreciated thus increasing the efficiency of operations at the school. Developing and managing teamwork is the most appropriate way of ensuring effective utilization of the resources thereby ensuring that the school maintains optimal operations despite the variations that may exist. The development of effective teams in such organizations as schools requires the management to develop effective relationships that will enhance the efficient management of the school. A school consists of various stakeholders whose input influence the performance of the students. The stakeholders include parents, teachers, students and the government among many others. The formulation and implementation of the No Child Left behind Act by the Bush administration for example is a portrayal of the government’s influence in the education system in the country (Gray & Streshly, 2008). As such, the management of the school must strive to develop effective teams that will incorporate the existing laws besides improving the performance of both the teachers and the students thus improving the performance of the school. In building the effective relationships among the stakeholders who influence the success of a school, the management must uphold professionalism. Professionalism in this context will influence the relationship between teachers and their students and parents among many others as all the parties work in tandem ad in compliance with the existing state laws. Effective and functional

Bill Gates, Mark Zuckerberg and Steve Jobs Essay

Bill Gates, Mark Zuckerberg and Steve Jobs - Essay Example Born in Seattle Washington, Gates ancestral origin is English, Scot-Irish and German (Gates 32). To date, Gates remains one of the well-known entrepreneurs in terms of computer revolution. Gates has played a key role in envisioning Microsoft operations systems towards becoming an industry standard in a spurn of only three years. His contribution in the technological sector is felt with Microsoft revolution. Bill Gates brought a new lease of life with Microsoft revolution (Gates 36). Today, almost every company across the globe uses Microsoft in their business operations, therefore, playing an effective role towards transforming lives of many people and commercial centers. Educational institutions have also heavily gained by Bill Gates contribution in this sector. Alternatively, Bill Gates dedication in making this contribution was seen to get a heads up in most institutions across the globe. Most organizational systems are now experiencing exceptional systems technologically courtesy of Bill Gates transformations and innovations (Gates 47). Steve Jobs Steve Jobs contribution to modern technology, innovation and education remains one of the highlights of his life. Jobs had a vision to revolutionize technology to greater heights. Steve Jobs did not only want to see technological revolution readily available in school, but he instead played an important role in seeing there is a breakthrough in technology towards positive impacts on people (Doeden 32). Currently, there is a complete revolutionary branch in terms of technological aspects across the world.

Food memoir Essay Example for Free

Food memoir Essay For all of us, there are several kinds of food in our deep memories. These foods are different from others because they are not only what we eat but also what we experience. Last week, when my teacher asked us which food existed in our deep memories, the first one came to my mind was Mung rice noodle. Each time mentioning Mung rice noodle, I will think of my wonderful childhood and sweet home. IbelongtoTujia,oneoftheChineseminorities. Mungricenoodlehasbeen produced by Tujia people, and most of us are used to make it our breakfasts. Simply, from the name, it comes from the marriage of mung and rice. However, Tujia people are used to add soybeans into the mixture of mung and rice. To be honest, I have never made it by myself, instead, I saw my grandmother made it when I was in the primary school. Firstly, my grandmother soaked the soybean, mung and rice in the water one day before using them. After one day, she grinded them into slurry by the millstone. Then, she brushed little colza oil in the iron pan and circled the slurry evenly in the pan. That was my first time knowing how to make Mung rice noodle and I can still remember that the fresh smell of it jumped out just in one second. After it was done, my grandma put it in the hot water and added ginger, scallion, garlic, peper, chilli oil and meat sauce. She smiled at me: â€Å"babe, you gonna finish it! † After eating it up, I understood why my grandma was so confident that I could finish it at the beginning. ThereisasweetstoryrelatedtoMungricenoodle. WhenIwasintheprimary school, my mother usually got up half an hour earlier than me to make Mung rice noodle as my breakfasts. She could always make new flavors to surprise me. I was extremely curious that why she could make so many flavors, and I asked her. She looked at me mysteriously: â€Å" if I make the same flavor all the way, you will be bored at breakfasts, that is not a good habit†. At that time, I did not think too much on her answers. But gradually, especially after studying abroad, I realize that the primary reason she made different flavors is that she loves me. Up to now, in my life, my mother is the only one who genuinely cares how is my breakfast. Eating istheeasiestwaytomakeussatisfiedandfoodistheeasiestthingwewill remember. They may be a certain birthday cake, the dishes we ate with our first love, or the party dinner in a special holiday. No matter what it is, the memory for that moment will exist in our whole life. When we are old, we may forget the flavor itself at all. However, we will remember the feeling of surprise, warm, satisfied, happy and even pain till the end. 2nd draft Food memoir: Mung rice noodle Ifyoucanchooseonlyonefoodasyourlife-longfood,whatisit? Forme,itis definitely the Mung rice noodle. IbelongtoTujia,oneoftheChineseminorities. Mungricenoodlehasbeen produced by Tujia people and most of us are used to make it our breakfasts. Simply, from the name, it comes from the marriage of mung and rice. However, Tujia people usually add soybeans into the mixture of mung and rice. Mostly, we buy original Mung rice noodle and add flavors as we like at home. To be honest, I have never made it by myself, instead, I saw my grandmother made it when I was in the primary school. Firstly, she soaked the soybean, mung and rice in the water one day before using them. After one day, she grinded all ingredients into slurry by the millstone and mixed them with the potato starch. Then, she brushed little colza oil, similar to the corn oil, in the iron pan and circled the slurry evenly in the pan. Imagine what! Just in one second, the fresh smell of caramelized starch jumped out. After taking a breath, I touched the beans aroma in the air. Grandma was excited: â€Å"Come on, Joey, look at the grey-green circle lines here, are they like tree’s growth rings. † Yes, it really was! That was my first time knowing how to make fresh Mung rice noodle. After it was done, grandma put it in the hot water and added sliced ginger, scallion, garlic powder, white pepper, chilli oil and meat sauce. She smiled at me: â€Å"girl, you gonna finish it! † After eating it up, I understood why my grandma was so confident that I could finish it at the beginning. Frankly, I cannot describe the flavor correctly now. However, one thing I am sure about is that, when eating it, I felt nothing else matters. Similartomanyyoungsters,Iliketogotobarsandenjoyhavingfunwithmy friends in the night. However, no matter how late I sleep, I will get up the next day to eat the breakfast. This habit is related to the Mung rice noodle. When I was in the primary school, my mother usually got up half an hour earlier than me to cook Mung rice noodle as my breakfasts. She could always create new flavors to surprise me. Gradually, the new flavor of the Mung rice noodle became my impetus to get up. Even more, I deem a tasty breakfast as the beginning of a great day. Once, I was extremely curious that why mom could create so many flavors, and I asked her. She looked at me mysteriously: â€Å" if I make the same flavor all the way, you will be bored at breakfasts, that is not a good habit†. At that time, I did not think too much on her answers. But gradually, I have realized that the real reason she made variable flavors is that she loves me. After studying abroad, the most frequent questions from my mom is: what is your breakfast. Up to now, in my life, my mom is the only one who genuinely cares how is my breakfast. For all of us, there are some foods in our deep memories. These foods are unique and unforgettable because they are not only what we ate but also what we experienced. Eating is the easiest way to make us satisfied and food is the easiest thing we will remember. They may be a certain birthday cake, the dishes we ate with our first love, and the party dinner in a special holiday. When we are old, we may forget the flavor itself at all. However, we will keep in mind the feeling of surprise, warmth, satisfaction, happiness and even pain related to these foods because they are part of our lives.

Domestic Marketing And International Marketing

Domestic Marketing And International Marketing The report has been prepared to highlight whether International marketing is really no different from the study of domestic marketing. It comprises the insight of domestic marketing, international marketing, and evolution of global marketing. The objective of this report is to explore various differences between International and domestic marketing. It focuses on various issues that need to be overcome before moving from domestic marketing to international marketing. This report illustrates various examples which moved from domestic to global marketing and experienced remarkable increase in the revenue. This report highlights various ethical problems faced in International Marketing. TABLE OF CONTENTS Topics Page No. Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 The evolution of global marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4-6 Domestic Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..6-7 International Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.7-9 Domestic vs. Internationalà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9-11 Empirical Examplesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12-13 Biggest International Marketing Mistakesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Ethical Problems in International Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13-15 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦15 Reference and bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦16 INTRODUCTION The marketing aspect is as important as other business aspect in every business engagement. The marketing aspect deals as how to make the product being introduce and sell in the market. There are many kinds of organizations created such as the domestic business, multinational business, international business, etc. The marketing strategies of each kind of business depend on the nature of the business involvement. Therefore, the Domestic and International markets should have separate marketing strategy. The differences of the two markets are obvious from the point of their market host and demand domain. The evolution of global marketing The long held tenants of marketing are customer value, competitive advantage and focus. Organizations hence studied the market, developed the product which satisfied the customer. They followed correct marketing mix to satisfy its own objectives. However this strategy proved to be very narrow as time elapsed and hence evolved Strategic Marketing. The focus was shifted from knowing only customer requirements, to knowing the customer in a context which includes the competition, government policy and regulations, and the broader economic, social and political macro forces that shape the evolution of markets. In global marketing term this means forging alliances (relationships) or developing networks, which works closely with home country government officials and industry competitors to gain access to a target market. The marketing objective has changed from satisfying organizational objectives to one of stakeholder benefits including employees, society, government and so on. Table 1.1 outlines a typology of terms which describes the characteristics of companies at different stages in the process of evolving from domestic to global enterprises. Table 1.1 Stages of domestic to global evolution Management emphasis Stage one Domestic Stage two International Stage three Multinational Stage four Global Focus Domestic Ethnocentric Polycentric Geocentric Marketing strategy Domestic Extension Adaption Extension Structure Domestic International Worldwide area Adaption creation matrix/mixed Management style Domestic Centralized top down Decentralized bottom up Integrated Manufacturing stance Mainly domestic Mainly domestic Host country Lowest cost worldwide Investment policy Domestic Domestic used worldwide Mainly in each host country Cross subsidization Performance evaluation Domestic market share Against home country market share Each host country market share Worldwide In stage one domestic marketing was in focus, with all activity concentrated in the home market. Organizations like milk marketing, solely domestically oriented organizations. In stage two home marketing is focused, but with exports (ethnocentric). Organization probably believes only in home values, but creates an export division. In stage three stage two organizations which realize that they must adapt their marketing mixes to overseas operations. The focus of theses organizations switches to multinational (polycentric) and adaption becomes paramount. In stage four global organizations which create value by extending products and programs and focus on serving emerging global markets (geocentric). This involves in recognizing the markets around the world which consist of similarities and differences and that it is possible to develop a global strategy based on similarities to obtain scale economies, but also recognizes and responds to cost effective differences. The strategies are a combination of extension, adaptation and creation. Domestic Marketing A domestic market is a financial market and trades are aimed toward a single market. A domestic market is also referred to as domestic trading. In domestic trading, organization faces only one set of competitive, economic, and market issues and essentially must deal with only one set of customers, although the company may have several segments in a market. Following are four guiding principles that governs the marketing strategy Knowledge Based Promotion The marketing platform is to deliver the huge benefit of products through ethically designed promotional strategies. The product will be promoted in the marketplace with a message that is focused, competitively advantageous, relevant and evocative to target audience segments, clinically supportable, and sustainable over time. Building Loyalty The marketers ensure that their product is always superseded by any other alternatives and it doesnt go out of fashion. Brand loyalty is integral part in adding value to their business. Parameters Not Formulas There is no set formula to devise the marketing and sales strategies and every product is different and respectively faces its own unique confluence of factors influencing its performance over time. The parameters governing should be with respect to sales and market share. Each of these parameters should be reviewed frequently through external market conditions, other corporate priorities, pricing changes, and new or revived competitors. Meeting the Genuine need The organization should aim to meet customer needs recognized by them. Japanese domestic market The term Japanese Domestic Market (JDM) is used by companies in Japan to refer to the services and product they offer in local market, as opposed to the international, non-Japanese market. The automotive hobbyist uses this term most commonly to refer Japanese-brand automobiles and parts designed and constructed to conform to Japanese vehicle and equipment regulations and to suit Japanese market preferences. Vehicles made in JDM migrate to other markets through ordinary commerce and the grey market. Vehicles made in JDM often differ in features and equipment from vehicles sold elsewhere. For example, Honda to sell its product worldwide has produced different versions of the B18C 1, B16A and K20A engines. This was done to suite varying emission regulations laws followed in different countries. Vehicles built based on JDM specifications will have stiffer suspensions and improved throttle response over vehicles built for different global markets, due to differing driving styles and different road types. For example, the USA features long highways and a smoother ride is always preferable, whereas Japans features short and twisty roads, where a stiffer suspension is desired for improved handling capability. For the US and European market versions, some features may be removed in order to meet certain price level, conventional rear suspension can be used instead of a double wishbone suspension and electronic devices like Active Yaw Control. Furthermore, engine power of JDM sports cars may be removed to meet stricter emission standards in other countries. The JDM headlamps would be a major concern when it comes to safety in countries where traffic flows along the right side of the road, because JDM headlamps are engineered for use on the left side of the road. International Marketing International marketing is a kind of marketing carried out by organizations overseas or across national borderlines. The strategy used is an extension of the techniques used in the home country of a firm. According to the American Marketing Association (AMA) international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Global Marketing Strategy gives a practical managerial orientation to international marketing in complex, rapidly changing global business environment. The marketing strategy focuses on customer analysis, competitor analysis and company analysis. Once marketing strategies are established the focus is done for segmenting markets, targeting markets and market positioning in the international arena. Following are the factors that need to be considered before moving abroad Demographic and physical environment should be assessed in categories like population size, growth, distribution channels, etc. Economic environment should be reviewed that goes around with the income and expenditure activities, inflation, currency stability, etc. that will contribute for the new service or products success. Social and cultural environment should be assessed that encompasses a wide range of anticipations and assumptions with regards to the culture and social differences. Legal environment should be considered which includes the limitations on trade and tariffs, proper documentation and import regulations. Political environment should be reviewed in which the governments system is included. In terms of strategies, the international market is truly different and more complicated than domestic markets. Individualized Marketing Strategy: This strategy is followed by companies that conduct international business in several nations and is often utilized by smaller businesses involved in only one or two foreign markets. In this strategy, political, social, and economic factors are important components of the marketing process. Global Marketing Strategy This strategy ignores differences between nations and based on the notion that consumers around the world are growing more and more similar and a standardized product and marketing mix can achieve enormous economies, especially in advertising, packing, and distribution because they would not be changed. Domestic Marketing vs. International Marketing Global marketing decisions requires months of research. They require high degree of planning and formation of internal strategies, factors affecting strategies are target audiences, spending and profit margins. Global marketing is more complex, and must take into consideration numerous factors such as Language and translation: Some countries share similar language but every country has nuances of language that should be considered before marketing globally. The marketing pieces should be shared with native speakers in the countries targeted for marketing, even if the language is the same as domestic market. For example Spanish is a language shared by millions worldwide, yet the Spanish spoken in Mexico differs from the Spanish spoken in Spain. Cultural considerations: Cultures vary worldwide and marketing pieces must reflect cultural nuances accordingly. It is wise to examine cultural context before to save money later by helping you avoid costly advertising and marketing mistakes. For Example In the United States, advertisements depicting scantily clad models sell everything from shaving products to soft drinks but in more conservative cultures, such advertisements would be offensive or even banned. Price and payment methods: Online sellers should facilitate currency converters or payment processing systems that accept multiple currencies, sellers must be aware of pricing sensitivities by country, by product and by market. Before launching the product into global market, competition and competitive pricing models should be investigated. The price should be tagged depending on whether product is targeted for domestic or global market. Marketing methods and the media mix: Marketing methods such as websites and print advertisements are used in most countries while others countries prefer to have direct mails. Countries with large rural populations, such as China and India, may not have as robust a mail service as industrialized countries so they may rely more heavily on radio or television rather than printed messages to share new and information. Before investing in any media we need to understand audience being targeted. Distribution methods and shipping concerns: Each country has its own restrictions and law as to what goods can be imported. Costs, time delay and country restrictions must be accounted for worldwide shipping. Every organization must comply with all importation laws, and if required they should be willing to invest the time into learning rules and regulations concerning exports and imports. While planning is an important aspect of any successful campaign, there are certain considerations which are vital for successful launch of a product in domestic market and global market. Table 1.2 lists the instances required to be considered before marketing. Table 1.2 Considerations vital for successful launch of a product Domestic Planning International Planning Single language and nationality Multilingual/multinational/multicultural factors Relatively homogeneous market Fragmented and diverse markets Data available, usually accurate and collection easy Data collection a large task requiring significantly higher budgets and personnel allocation Political factors relatively unimportant Political factors frequently vital Relative freedom from government interference Involvement in national economic plans; government influences business decisions Individual corporation has little effect on environment Gravitational distortion by large companies Chauvinism helps Chauvinism hinders Relatively stable business environment Multiple environments, many of which are highly unstable (but may be highly profitable) Domestic Planning International Planning Uniform financial climate Variety of financial climates ranging from over-conservative to wildly inflationary Single currency Currencies differing in stability and real value Business rules of the game mature and understood Rules diverse, changeable and unclear Solid Global Marketing decisions involve months of research with high degree of planning to achieve companys ultimate goals. Advanced planning gives a number of advantages Helps coordinate activities Helps prepare for emergencies Gives activity continuity Integrates functions and activities Helps in a continuous review of operations Following are the common differences Domestic Marketing Domestic marketing is marketing aimed at a single market. This single market is the firms domestic market. The firm faces only one set of competitive, economic and market issues. International Marketing International marketing goes beyond exporting and calls for direct involvement in the local marketing environment within a given country. Understanding different cultural, economic and political environments becomes necessary for success in international markets. Empirical Examples The domestic businesses samples probably rise in the range of local suppliers whereas the internationally engaged business strives to keep their business growing such as the Nike, automobile businesss, and even beauty products. QVC shopping leader The QVC shopping leader started as a shopping channel. The show hosts could only demonstrate a limited number of products per day. In 1996, QVC thought of expanding its business by getting into an Internet business where customers could browse online at their iQVC web site for a much larger selection of products. The QVC marketed majority of its product online which resulted in quantum leap in QVC e-business, spurring development of a technologically elegant system of warehousing and shipping the items as well. iQVC noticed a profit only after three months, made $97 million in profits by the year 2000, and has enjoyed ever-increasing sales each year since then. McDonalds Strategy McDonald has succeeded in growing as a consequence of its strategic choices. The analysis of the external and internal environment of the company shows, McDonalds strengths are more significant than its weaknesses. The primary strength is its brand, which is recognized all over the world, and its position at the head of its industry makes it a force to be reckoned with. The ability to determine what consumers want and need and adapt to new requirement is a major strength of company. This is the one that requires McDonalds to keep reinventing itself. Previously McDonalds used to close in the evenings just after dinner, but now almost 40% of McDonalds restaurants stay open round the clock, this is done to focus on between-meal and late-night options such as snack foods and fruit smoothies. On top of this McDonalds keeps on generating new products more aggressively than in the past. The new selections are tried out in one market for several weeks to see how the sales, costs, and margins grow and how easy they are to prepare by the companys constantly-changing staff. McDonalds strategies add on to companys strengths, such as the delivery service. It offers services in crowded cities such as Shanghai, this way company not only make more sales by catering to the traffic-challenged, time-constrained, and lazy, it also saves itself some money at the same time, because delivered meals require no table clean-up at the restaurant. Biggest International Marketing Mistakes Few companies faced huge losses due to insufficient planning and research done before launching the product in global market. In South East Asia Pepsi Cola lost it dominant market share when they changed the color of its vending machines and coolers from deep Regal blue to light Ice blue as Light blue is associated with death and mourning in SE Asia. Few years back when Pepsi started marketing products in China, they translated their slogan, Pepsi Brings You Back to Life pretty literally. The literal meaning of slogan in Chinese was, Pepsi Brings Your Ancestors Back from the Grave. During Chevrolets attempt to launch the Nova proved a mistake as Spanish translation of it was Doesnt Go, and in Mexico translation was (turns out this one appears to be an urban legend and cannot be verified). Ethical Problems in International Marketing The ethical standards are frequently not defined or always clear even within the country, which to leads dilemmas for domestic marketers. The business ethics is infinitely more complex in international marketplace, because value judgments differ widely among culturally diverse groups. The ethical standards commonly accepted in one country may be completely unacceptable in other countries. In US, giving business gifts of high value is highly condemned, whereas in many other countries the business gifts are not only accepted but also expected. Once the existing ethical framework is examined in the field of international marketing from a macro marketing perspective, it is argued that marketers cannot always rely on universally accepted ethical norms, such as hyper norms or core values that have been suggested by a deluge of marketing. We can use some basic moral values in evaluating international marketing ethical issues. We should accept violations of basic moral values in internationa l marketing settings as ethical problems. Following are Major International Marketing Ethical Problems derived from applied researches by Armstrong Traditional Small Scale Bribery- This involves the payment of few concurrency to a foreign official in exchange for him/her violating some official duty or responsibility or to speed routine government actions (grease payments, kickbacks). Large Scale Bribery- This involves relatively large payment intended to allow a violation of the law or designed to influence policy directly or indirectly (eg, political contribution). Gifts/Favours/Entertainment- This includes a range of items such as: lavish physical gifts, opportunities for personal travel at the companys expense, gifts received after the completion of transaction and other extravagant expensive entertainment. Pricing This involves unfair differential pricing, questionable invoicing in which the buyer requests a written invoice showing a price that is different from the actual price paid, pricing to force out local competition, dumping products at prices well below that in the home country, pricing practices that are illegal in the home country but legal in host country (eg, price fixing agreements). Products/Technology This includes products and technology that are banned for use in the home country but permitted in the host country and/or appear unsuitable or inappropriate for use by the people of the host country. Tax Evasion Practices This is used specifically to evade tax such as transfer pricing (i.e., where prices paid between affiliates and/or parent company adjusted to affect profit allocation) including the use of tax havens, where any profit made is in low tax jurisdiction, interest payments on intra-firm loans, questionable management and service fees charged between affiliates and /or the parent company. Illegal/Immoral Activities in the Host Country This includes practices such as: polluting the environment, maintaining unsafe working conditions; product/technology copying where protection of patents, trademarks or copyrights has not been enforced and short weighting overseas shipments so as to charge a country a phantom weight. Questionable Commissions to Channel Members This includes unreasonably large commissions of fees paid to channel members, such as sales agents, middlemen, consultants, dealers and importers. Cultural Differences This is between cultures involving potential misunderstandings related to the traditional requirements of the exchange process (e.g., transactions) may be regarded by one culture as bribes but be acceptable business practices in another culture. These practices include: gifts, monetary payments, favours, entertainment and political contributions. Involvement in Political Affairs- This is related to the combination of marketing activities and politics including the following: the exertion of political influence by multinationals, engaging in marketing activities when either home or host countries are at war and illegal technology transfers. Conclusion Typically, the first area where companies seek to market their goods or services is within its own country (domestic marketing). Since the market, customer needs, tastes, geography, demographics, and distribution methods are familiar, its often the easiest place for companies to launch a product. The four Ps of marketing product, price, place and promotion are often easier for companies to determine within the domestic market. Companies begin marketing their goods or services within their domestic market, and expand to the global market to capture greater market share and open up new avenues for sales. Global marketing means to offer ones goods or services worldwide. Global marketing requires months of research and planning before getting into global market. It is necessary to understand different cultural, economic and political environments for success in international markets Reference and bibliography Text referencing: Reference book The Global Marketing Imperative by Michael R. Czinkota, Ilkka A. Ronkainen, John Tarrant News paper articles Electronic sources: Websites Publications available from websites Unpublished works: Personal communication

The Impact of Viking Contact on Western Europe :: essays research papers

The blood-thirsty Vikings had such a strong influence and impact on Western Europe that their impact of Viking contact spread throughout the world and lives on today. Three significant ways they affected the world was by the Vikings amazing technology skills of ship building and navigation as well as their polytheism religion. The Vikings in their time were the best shipbuilders and sailors in the world. Their ships were very strong as they were made out of a very long-lasting type of wood, which was oak wood. They thought of many creative ways to make their ships more durable, such as dipping sheep?s wool in tar and then filling in the ships gaps to make it waterproof. The Vikings had long voyages, passing many parts of Europe and simultaneously speeding at least glimpses of their amazing technology skills to the people who saw there ships. For example many people from Ireland and Brittan must have seen their ships as they travelled from their homeland Scandinavia to France in the year 798. But their amazing technology skills would have not been spread throughout the world with out the help of navigation. To navigate during the night and day they looked out for well-known landmarks such as mountains. They could also follow the sun and stars or watch out for birds that were found at different times and places of the year. Navigators were needed in the time of Vikings as they were the key to successful voyages. Without them Vikings would have never been able to sail across Western Europe and leave an impact that would actually make way into our history. Therefore their would of not been any impact to live on today. One example was when the Viking found their way into the Mediterranean Sea and raided the coasts of Spain but of course with the help of navigation. In addition to navigation, religion also did impact. The Vikings believed in their own religion which included many gods. The Impact of Viking Contact on Western Europe :: essays research papers The blood-thirsty Vikings had such a strong influence and impact on Western Europe that their impact of Viking contact spread throughout the world and lives on today. Three significant ways they affected the world was by the Vikings amazing technology skills of ship building and navigation as well as their polytheism religion. The Vikings in their time were the best shipbuilders and sailors in the world. Their ships were very strong as they were made out of a very long-lasting type of wood, which was oak wood. They thought of many creative ways to make their ships more durable, such as dipping sheep?s wool in tar and then filling in the ships gaps to make it waterproof. The Vikings had long voyages, passing many parts of Europe and simultaneously speeding at least glimpses of their amazing technology skills to the people who saw there ships. For example many people from Ireland and Brittan must have seen their ships as they travelled from their homeland Scandinavia to France in the year 798. But their amazing technology skills would have not been spread throughout the world with out the help of navigation. To navigate during the night and day they looked out for well-known landmarks such as mountains. They could also follow the sun and stars or watch out for birds that were found at different times and places of the year. Navigators were needed in the time of Vikings as they were the key to successful voyages. Without them Vikings would have never been able to sail across Western Europe and leave an impact that would actually make way into our history. Therefore their would of not been any impact to live on today. One example was when the Viking found their way into the Mediterranean Sea and raided the coasts of Spain but of course with the help of navigation. In addition to navigation, religion also did impact. The Vikings believed in their own religion which included many gods.

Faded Glory :: essays papers

Faded Glory Hatred between two people who once thought they would spend their entire lives together, the separation of what once was thought of as the perfect family, a financial burden for a person who once considered themselves well off. Divorce is known for its’ power to rip apart even the most picture perfect family. The idea of living alone with no one to wake up to in the morning or no one to share your stories with after a hard days work. In short, divorce can seem like an eternal wreckage of everything a person ever worked for. Quite often, after signing the papers though it’s realized that the high expectations of hatred and loneliness have turned into a new outlook on life. This outlook puts hope and excitement back into a before, mundane life. Those endless nights of yelling and screaming have now been replaced with a peaceful nights sleep that leads to a new day that is even better than the one before. In short, a divorce can seem like a second chance at life. The re are three main areas to illustrate the positive image of divorce: new found happiness, individual freedom, and second chance at love. The first area to illustrate the positive image of divorce, as a second chance at life is ones new found happiness. Now that the worst half has been eliminated, one begins to realize that they have the time to do the things they like to do. No more, â€Å" Honey could you clean the kitchen for me.† or â€Å"Honey could you run to the grocery store for a few things.† Now ones new life consists of, â€Å"Can I get you another beer.† and all you can eat buffets. No longer does the new bachelor have to come home early so he can get a good nights rest to help provide for his beautiful bride. Nights now consist of hanging out with old friends and telling stories of when they were young and wild. That new car also helps to raise the spirits that the beautiful bride said was too expensive and not economical. In short, the now single guy is a tight- ropewalker without the net. The individual freedom is the second area used to illustrate this positive image as a second chance at life. This means no more waiting thirty minutes for the bride to get beautiful, just to go eat at Wendy’s, or having to stay up all night because she caught a cold.

The Chi Omega Spirit - Overcoming Obstacles and Achieving Success :: Personal Narratives

The Chi Omega Spirit - Overcoming Obstacles and Achieving Success For as long as I can remember I have set high goals for myself regarding my future, my friendships, and my education. Entering college with these standards I knew that I wouldn’t settle for less than my best, and I would strive to amaze myself at my success. One thing I never fit into my planned path of achievement was any type of struggle, or obstacle that could alter the way I have thought for so long. The first month of college I fell upon an obstacle I never could have imagined. I suffered a knee injury and missed continuous classes following the accident as well as surgery that was necessary to my recovery. These things tested my strength as a person, but also as a student. It made everything a little more complicated, even the little things like getting out of bed in the morning. I pushed myself to see the end of the tunnel I felt seemed impossible to crawl out of. Many things helped me along the way, and just as I hadn’t imagined my accident, I couldn’t ha ve imagined the support I found everywhere around me. I know that I can overcome obstacles in the future now because of my determination for success and the use of helpful resources all around me. Adjustment to college life seemed like it wasn’t going to be all that it was made out to be for someone like me. I am a planner, and an independent person who has never had a problem figuring things out on my own. Joining my sorority offered other things to adjust to than most college freshman understand. It meant the I was representing Chi Omega in everything I do and there are certain standards to live by than just my own. I knew that if I wanted to be initiated after winter break I had to make certain grades, have the study hours, and the initiative to be at mandatory events and meetings when I was supposed to be. It was a perfect October day in Flagstaff for our first intramural flag football game. This was the first time I was representing Chi Omega, and the proud feeling I had of wearing our letters and being a part of the team I will never forget. I went in about half way through the first half of the game.

Why do poor countries have a predominance of infectious

Why do poor countries have a predominance of infectious diseases as opposed to the lifestyle-related diseases of wealthy countries? What is your response to the global health inequalities that exist? By Marcela Step One: Why do poor countries have a predominance of Infectious diseases as opposed to the lifestyle-related diseases of wealthy countries? What Is your response to the global health Inequalities that exist? Step Two: Willie's sociological imagination template has made me understand how factors including historical, cultural, structural and critical components affect the way one fives their life (Willis, as cited in Germen, 2014).As each factor is linked to one another, a variance of health issues worldwide continuously exists. I have experienced global health inequality first hand due to structural factors such as undeveloped technology and education. During the semester break of this year, I was fortunate enough to travel throughout South America. Unfortunately whilst trav eling I became very ill and was taken to a clinic for medical assistance. One attended to, patients, including myself were treated in an unhygienic environment, with poor attention to sanitation such as clean sheets on the examination bed.Poor health practices also occurred with very few health professionals wearing appropriate clothing such as gloves when vaccinating a patient or correctively washing their hands before and after examining a patient. Personally, the experience of being treated with such medical attendance under poor conditions has led me to believe that the predominance of infectious diseases in developing nations Is somewhat because health practices are not being followed In accordance to clinical practice guidelines.Marcela Merles S00107898 using my experience as an example, the environment Itself and the negligence of hygiene from health professionals themselves creates an easy exposure and outbreak of Infectious diseases to patients. Both examples are easily pre ventable and the health Inequality here exists when comparing the treatment given to patients using health standards of developed nations In comparison to undeveloped nations. On another hand, I have seen the predominance of lifestyle-related diseases In Australia from a cultural component.Born and raised in Australia I know that the Australian culture consists of social gatherings such as barbeques, which increase the likelihood of choices such as alcohol consumption, smoking and unhealthy diet. Ordinance of diseases in wealthy nations such as Australia are due to lifestyle choices made by the individual. The individual is putting themselves at risk with behaviors such as lack of exercise and unhealthy dieting contributing to obesity and cardiovascular diseases.In comparison, I believe the predominance of diseases in underdeveloped nations is primarily infectious-based due to the quality of care received by patients. A large percentage of citizens have difficulty accessing health c are of greater-quality because of their socio-economic status or the unavailability of such health care found within reasonable traveling distance. I believe health inequalities are preventable, but barriers as those mentioned previously including a lack of education from health professionals as well, obstructs any preventative measures from being put into action, exposing patients to a greater risk of diseases.Manila Merles s00107898 Step Three: Further research into health sociology, in particular the sociological theory of modernity (Lives, 2008), has given me greater awareness of how and why particular health problems exist. Lives (2008) defines modernity as a modern outlook of the world driven by economy, politics and science. Breakthrough in these areas has not only shown structural changes to the development of industrialization and political democracy, but also a changed way of thinking with modernization of knowledge and ideas.Modernization represents a complete change from the past out breaking into a different type of society. The theory of modernity can be linked to the structural factors of the sociological template and has shown me an understanding of how modern societies have an advantage in social organizations, in comparison to undeveloped societies. This concept is strongly influenced by technology and such advancements in wealthy countries allow citizens to live differently to those in undeveloped nations.In respect to health, advanced technology may include medical treatment including resources used that are of higher quality than those used in undeveloped nations. Likewise, modernity allows for advancements in education and in reference to health inequality, health education must be put into further action for undeveloped societies to be taught at least the basic forms of prevention of diseases. An insight into the theory of modernity has shown me that everyone sees health and illness fervently and hence is a reason why there are health di fferences among cultures and countries worldwide.As the structural components of a social organization affect people's lives, it is important to look at the role the government of undeveloped nations play within their health care system. Using my personal experience as recalled in part two, citizens in South America do not have control over the health care they receive. In Australia, we are fortunate to have Medicare as the basis of Australia's health care system, covering many health care costs for its citizens. Such health care system does not exist in South America, therefore the financial status of each individual impact greatly receive care and treatment at all.Additionally, economic disadvantages within a nation may not have substantial funds to build health care centers such as hospitals and medical centers or provide those in need with medical supplies that are economically in reach. I believe that Australia has developed chronic lifestyle-related diseases due to behaviors s uch as eating patterns while South America has developed infectious diseases through unhygienic practices. Furthermore, I used the social model of health as a reference to make rather understanding of health inequality and possible methods for providing better health for those in need (Germen, 2014).This model highlights â€Å"health inequalities suffered by different social groups based on class, gender, ethnicity and occupation† (Germen, 2014). Having this in mind, I can make reference to the Australian lifestyle and culture as a determinant for chronic diseases suffered in this country. Manila Merles s0010789 I believe that Australia has developed chronic lifestyle-related diseases due to behaviors such as eating patterns while South America has developed infectious sissies through unhygienic practices.In addiction to unhygienic practices as a factor of infectious diseases, the social model of health has made me understand that education; economic status, ethnicity and acc ess to health care systems also contribute to this as well. Step Four: The World Health Organization (2014) has defined health inequality as â€Å"differences in health status or in the distribution of health determinants between different population groups†. The social, economic and environmental conditions in which a person is born and lives in strongly influences one's health (WHO, 2014).Health inequalities can be due to natural variations or personal choices, I. E. The growth of lifestyle-related diseases in Australia, and others are due to outside environment and conditions the individual cannot control, I. E. The predominance of infectious diseases in poor countries (Turrets, Stately, De Eloper, & Oldenburg, 2006). The uneven distribution of health inequality worldwide is unjust and unfair but such unfairness is not only found within the distribution of health itself (Irradiate and Allotted, 2007).This has created a significant gap of health status between the wealthy a nd the poor. Not only are health inequalities apparent between different socio-economic groups but also between genders and different ethnic groups (Allotted, Irradiate, Kumar, & Cummins, 2003). To begin with, Irradiate and Allotted (2007) have researched health inequality as an outcome of economically deprived populations. Differences in population health are associated with global health outcomes (Irradiate and Allotted, 2007).Health inequality due to economy is unfair as the difficulty a population experiences in health care is determined by the population's wealth (Irradiate and Allotted, 2007). Poorer countries have shown to be affected by an uneven distribution of health of up to five times worse off than the standard of health experienced in wealthier countries (Irradiate and Allotted, 2007). It has been shown that wealthier countries have higher capacity to support poor health than in poor countries, with the impact of poor health on an individual and societal level being si gnificantly less (Allotted et al. 2003). Reasons for this include the investment in social and healthcare services and higher-quality physical infrastructure found within wealthier regions, controlling the impact of death and illness (Allotted et al. , 2003). Likewise, new scientific discoveries such as the vaccine against the human papilla virus preventing cervical cancer offers advanced and improved health. However an individual's economic status remains an obstacle to ensure the availability of such vaccination to those most at risk (Senator, Gill, & Beaker, 2011).Alkali and Chin (2004) have also concluded that socioeconomics disadvantaged groups experience greater ill health, as they are likely to put themselves at risk engaging in behaviors that are linked with poorer health status. In this case, such groups are also less likely to act on improving their health as well (Alkali and Chin, 2004). Additionally, powers that have the ability to effectively sustain caring social servi ces, including health care systems to citizens of each country also shapes population health (Turrets et al. , 2006).This may not be the case in poorer countries as the nation's government may lack governmental institutions such as Medicare available in Australia, covering many health care costs, making it possible for citizens to receive medical treatment when in need. Extra alternatives such as private health insurance are also available in Australia but such service may be unavailable in poorer countries or financially inaccessible to the individual. Also, over half of the population in developing nations do not have access to medicines for the treatment of diseases such as cholera, malaria or typhoid fever (Gelid, 2005).Lack of access to basic medicine supplies such as antibiotics, decongestants or analgesic also expose people as being vulnerable to infectious diseases (Gelid, 2005). Secondly, population health has also been shaped according to educational level Turrets, Stanley , De Eloper, & Oldenburg, 2006). Cutler and Leers-Money (2012) conclude that education is key to ending bad health habits and a crucial factor that contributes to the transmission of infectious diseases. According to Denton (2003) wealthier, well-educated populations live longer than poorer, less-educated populations.An educated person is said to have a higher capacity to understand and apply health benefits for themselves as well as have greater access to health care Reflecting back on my personal experience, some health professionals may lack impotency to follow clinical practice guidelines of the same standard followed by health professionals in Australia. Health professionals in undeveloped nations may not realism the importance of following such guidelines or may not be put into action as strictly as they are in Australia.In Australia clinical practice guidelines state the extent of clean and highly sanitation service that must be provided to the patient. The lack of education and knowledge to do so including following procedures such as hand washing puts the health professional primarily at fault for the spread of infectious diseases from patient to patient. Likewise, not only health professionals but also citizens of underdeveloped nations do not have substantial access to education, therefore it is difficult for knowledge of good health to be practiced. Developing countries are also lacking in promotion of good health as well (Senator, Gill, & Beaker, 2011).Education will also end poverty through employment and develop skills that help improve health status in underdeveloped nations (Cutler and Leers- Money, 2012). Additionally, poor nutrition also contributes increases unhealthy lifestyles. Those who are at a financial disadvantage do not have access to essential nutrients. Lack of clean water in undeveloped nations also increases the spread of infectious diseases. Those who do not have access to fresh, uncontaminated water have no choice but to bath, drink and wash food such as fruits and vegetables all with the one water supply.These situations increase the exposure of infectious diseases (Gelid, 2005). The global increase of food costs also lead to unhealthy nutritional status. There is evidence to suggest that those with low income can no longer buy quality products eating to household restrictions, affecting the country economy as well (Bloom, Brinkman, De Pee, Sandhog, & Suburban, 2010). As discussed poor countries have a predominance of infectious diseases from reasons such as lack of education or financially unable to afford better-quality health care.These reasons are opposed to the predominance of disease in wealthier countries that have been found to be lifestyle-related based due to personal choice, individual behavior and increased access to fast food, tobacco and alcohol in wealthier countries also increases the chances of these diseases (Cutler & Leers-Money, 2012). Wealthy counties have shown to be dominated by l ifestyle-related diseases and very rarely having outbreaks of infectious diseases (Cutler & Leers-Money, 2012).Health-related behaviors prone to produce lifestyle-related diseases can include the overcompensation of alcohol intake, smoking, unhealthy diet and lack of physical activity (Adam et al. , 2011). By acting upon these behaviors, the individual is exposing themselves to cardiovascular diseases and various types of cancers such as lung and liver, only to has led to a high percentage of skin cancer, as people do not take sun protection into inconsideration when doing so (Turrets et al. , 2006). It is important to note that not only does health inequality exist from country to country, but within country ethnicity groups as well (Healed, 2004).Health inequality within Australia is evident with Indigenous Australians who have shown a lower level of good health and access to appropriate health care treatment than non-indigenous Australians (Healed, 2004). Step Five: To sum up, th is essay has provided me with the graduate attribute of thinking critically and reflectively. It is essential for all students to develop this particular skill, to only for university purposes but also to use throughout their future careers. This essay has allowed me to reflect on past experiences and evaluate health inequality between wealthy and poor countries.From this, I was able to think critically for reasons on this such as economy and educational level found within undeveloped countries and lifestyle choices within wealthier countries. Developing this skill has made me conclude that health inequality does not only exist within a country as a whole, but can occur within country regions as well. Additionally, I was able to not only reflect and think about my own perspective based n my living conditions, but the need to step outside of one's shoes to see how others in undeveloped countries experience health inequality.