Ethel's Chocolate Lounge

Ethels burnt umber Lounges MKT100 Strayer Univer sticky January 29, 2012 Consumer Buying Decision The suit of consumer buying finality that best describes the choice to indulge at Ethels is routine repartee behavior. This type of decision making typically deals with low-cost goods and function and require little decision time. Consumer exponentiation is a meaningful factor out in buying decisions. Consumers atomic number 18 usually familiar with the different labels of the return being considered. In this case, the familiar product would be chocolate. Many consumers have had exist with some brand of chocolate; Hershey and Godiva to name a couple. Ethels cocoa Lounge is an upmarket tarry that allows consumers to enjoy chocolate darn they affectionateize in an approachable comfortable automatic teller. Consumer Spending crook There are quaternity factors that influence consumer spending: social, pagan, several(prenominal), and psychologi cal. The social factor can be described as having an upmarket and relaxed atmosphere where consumers can socialize. The cultural factor describes what the consumer values or the type of social class. In the case with Ethels, consumers can relax in a lounge while enjoying their epicurean chocolate. The individual factor deals with things such as gender, age and personality.

Lastly, is the psychological factor. This factor deals with your perception, motivation, learning, and belief and attitudes. Consumer Motivation Factors Ethels Chocolate Lounge provides a relaxed atmosphere that allows consumers t o socialize while enjoying gourmet chocolate! and drink. Often clock after a toilsome days work, peck are expression for a place where they can sit back, relax, enjoy good food and socialize with friends. They are looking to go somewhere that is classy, all the same comfortable. Ethels certainly provides these things. otherwise factors to be considered are previous experience, interest, perceive risk of cast out consequences, situation and social...If you want to get a full essay, browse it on our website: OrderCustomPaper.com

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