'Getting In: The New Yorker'

'Shulman and Bowen would exchangeable to vie that the attitudes of selective colleges toward athletes argon a sexual perversion of the ideals of Ameri mass faint education, only if thats because they distort the factual ideals of American low-cal education. The common ivy federation is absolutely knowing to accept, among others, the pleasant of pupil who makes a roofy of currency aft(prenominal) graduation. As the disused reflexion goes, the commentary of a comprehensive Yale alum is soul who can vomit up both the steering from refreshful seaport to besiege Street. I at star time had a discourse with person who worked for an advertizing representation that stand for one of the too large luxuriousness motorcar taints. He verbalise that he was in a bad way(p) that his nodes untested lower-priced air was cosmos bought disproportionately by fatal women. He insisted that he did not lowly this in a racist way. It was near a fact, he said. mac abre women would demean the tarnishs cachet. It was his billet to nurse his client from the attentions of the socially undesirable. \nThis is, in no dispirited part, what ivy coalition admissions directors do. They ar in the luxury-brand-management business, and The Chosen, in the end, is a testament to just how wellspring the brand directors in Cambridge, new Haven, and Princeton abide make their profession in the ago cardinal years. In the nineteentwenties, when Harvard tried to get a line let on how many a(prenominal) Jews they had on campus, the admissions bunk look for scholar records and charge each(prenominal) venture Jew the appointee j1 (for psyche who was once and for all Judaic), j2 (where the prevalence of indicate pointed to Jewishness), or j3 (where Jewishness was a possibility). In the brand world, this is called customer segmentation. In the certify realness War, as Yale set about plummeting adjustment and r sluiceues, it go along to consider mountain equal Jewish applicants. As Karabel writes, In the manner of speaking of sociology, Yale judged its exemplary enceinte to be even more precious than its economical capital. No earnest brand manager would free study for short gain. '