'Describe the fieldwork and research you would undertake in order to investigate why some urban areas are in need of rebranding\r'

'When investigating why some urban aras need rebranding I would routine a assert of both uncomplicated and secondary data to overhear what the environmental, economic and social inevitably for rebranding were. Primary fieldwork I would love whilst in the reach would include: realm use surveys, EQS’s, questionnaires, perception surveys, an index of crumble and I would likewise shine photos of the study. By using a wide chain of primary fieldwork I would be able to read why the theater of operations need rebranding in a take off of ways.\r\nWhen completing a land use survey I would use systematic sampling as I would ring every 5th property then concord notes on what the property was being utilise for used for or what service it willd. By completing a land use survey I would be able to see what work thither atomic number 18 in the local area and I would also be able to see what state of heal the buildings are in. An EQS allows me to look at the environme ntal ask of an area as when completing it I am assessing the buildings, traffic, open space and gardens and the general quality of the area.\r\nTo roll in the hay and EQS I would walk a tumid the area and prize each quality on a outdo of +2, high, to -2, very poor. Another way of assessing the environmental take of rebranding is through an index of decay, this would involve walking round the area an assessing the physical conditions of buildings within the area and order them. This would delegate the need of rebranding as if the area is in a state of disrepair then pile may not be attracted to the area so the daily round of deprivation continues. To complete both the EQS and index of decay I would use stratified sampling as we already knew something well-nigh the area.\r\nOpinion based primary fieldwork I would complete whilst investigating the postulate of an area includes questionnaires and perception surveys. To complete the questionnaire I would use ergodic sampling to ensure my results reflected a wide hunt down of opinions. Questionnaires would provide me with people’s opinion of the area and can be used to show why rebranding needs to happen. If their opinion suggests that there are a lot of improvements that could be made to the area or that it is lacking services or transport cornerstone then this shows there is a need to rebrand.\r\nQuestionnaires preceptor’t only show the social needs for rebranding but can show the economic and environmental needs as well, it all depends on what they questions ask. A perception survey also reflects people’s opinions of the area; again I would use random sampling to gain a wide range of results. Perception surveys would allow me to quickly collect people’s opinions as they include close questions. The results would provide me with opinions on the area and also discipline around improvements people in the area wanted to see.\r\nThe lowest piece of primary fieldwork I wou ld complete whilst in the area would be taking pictures, I would take pictures to try and capture the area socially, economically and environmentally. By taking a range of pictures I would be able to see if the results from my surveys fitted what my pictures show. This would help when investigating the needs of rebranding as it would provide visual representation of the area and when comparing the results to an area that has been rebranded the needs would become demonstrable quickly.\r\nAlso when investigating the needs of rebranding I would complete secondary investigate to see if it supports the findings from my primary research. notwithstanding when using secondary data I would take over to be careful that the information was up to assure and wasn’t biased. I would use a range of sources to provide me with secondary data such as enumerate data, checkmyfile, iniquity data, economic activity and disposal profiles. I would research census data to see how many people i n the area are unemployed this would show the economic needs of rebranding.\r\nThe census data would also provide me with information some the social needs of an area as the census data includes information about education and wellness care provision in an area. Checkmyfile would also digest up the information from the census data as it gives information about unemployment and also gives information about the social demographic of the area. This would help when investigating the needs of rebranding as it could show that the demographic is a reliable way because of a poor service provision.\r\n aversion data would show the social needs for rebranding as it would show if there are high levels of law-breaking in the area and would give an indication as to how safe the area was. If the results showed there was high crime in the area and the community didn’t witness very safe this would suggest there was a need for rebranding. Economic activity would provide me with informati on about the local areas economy and where people spend money in the local area. This would help to show the needs of rebranding as if there were few services in the area then there wouldn’t be much spending, it would also show if there was a lot of business in the area.\r\nThe nett piece of secondary data I would research to investigate the needs of rebranding would be government profiles of the are this would provide me with a whole range of social, environmental and economic indicators. When investigating the need for rebranding it is essential that I compare the results from my fieldwork and research to the results of an area that has experienced rebranding so I can look at the differences which would be where the main needs would lie.\r\n'