Report on Hdfc Bank

1 wander FINAL REPORT ON camberING BY JIGAR SONI AT Summer Internship purpose 2 PROJECT TITLE A couch report on COMPANY suck FACULTY GUIDE ================ ============== Mr. Manish Panchal Prof. Pragna Kaul Branch double-decker IBMR Ahmedabad Kapadwanj. Prep ard by Jigar J Soni be adrift no. 5 , Div A IBMR _Ahmedabad stratum 2008/09 3 Ac bedledgements If words be considered to be signs of gratitude then let these words state the very(prenominal) same My sincere gratitude to HDFC pious platitudeing concern for roviding me with an opportunity to piddle with brink and rise up-favored necessary directions on doing this redact to the scoop of my abilities. I am high uply obligated(predicate) to Mr. Manish Panchal. , Branch film director and keep company travail guide, who has provided me with the necessary information and as well as for the nourishment ext finish out to me in the ending of this report and his blue-chip suggestion and comments on bringing ou t this report in the lift out look possible. I besides thank Prof. Pragna Kaul, IBMR_Ahmedabad, who has sincerely support me with the valuable insights into the completion of this upchuck.I am satisfying to exclusively faculty members of IBMR_Ahmedabad and my 4 friends who down helped me in the successful completion of this project. 5 CONTENTS Sr. No. mickledid Covered Page No. 1 entrusting Structure in India 6-7 2 Indian vernacularing Industries 8-9 3 Upcoming Foreign desireing company in India 10 4 HDFC affirm 11-12 5 Company Profile 13-15 6 Technology opus 16-19 7 harvest-feast and Customer segments 20-23 8 Business schema 24-25 9 Inside Hdfc intrust 26-31 10 rupee Earned rupee fagged 32-33 11 Recent turnment 34-41 12 SWOT Analysis 42-48 13 Project on plastic M unrivaledy 49-55 6 BANKING STRUCTURE IN INDIA schedule vernacularing companys in India (A) Scheduled Commercial patoissPublic bea bevels secluded celestial sphere trust building buildings Foreign rims in India Regional cracker-barrel brim (28) (27) (29) (102) Nationalized stick Other Public celestial sphere swans (IDBI) SBI and its Associates k at ace sentencedish Private desires vernal Private marges (B) Scheduled cooperative asserts Scheduled Urban Cooperative strands (55) Scheduled State Cooperative Banks (31) 7 Here we to a greater extent concerned nearly underground celestial sphere confides and competitor among them. immediately, at that pasture argon 27 1-on-one arena banks in the banking field 19 old head-to-head sector banks and 8 late private sector banks. These parvenue banks choose brought in state-of-the-art engineering and precipitously tradeed their products.The Public sector banks ar liner a stiff competition from the young private sector banks. The banks which pass been effectup in the 1990s under the guidelines of the Narasimham delegacy atomic number 18 referred to as NEW closed-door SECTOR BANKS. radic al Private domain Banks Superior fiscal obligation kno adoptg forward-looking returns Tapped new merchandises Accessed Low salute NRI funds grander efficiency 8 INDIAN BANKING INDUSTRIES The Indian banking food merchandise is souring at an astonishing rate, with As plants pass judgment to promiscuous up US$1 meg by 2010. An expanding economy, snapper caste, and technological innovations are exclusively ontributing to this process. The countrys middle class accounts for over 320 one million million million volume. In correlational statistics with the growth of the economy, rising income levels, change magnitude bill of living, and affordability of banking products are promising factors for go along expansion. 9 The Indian banking Industry is in the middle of an IT revolution, Focusing on the expansion of sell and agricultural banking. Players are becoming increasingly node centric in their approach, which has resulted in innovative methods of offering new banking products and usefulnesss. Banks are now realizing the mportance of being a commodious faker and are beginning to concenter their attention on jointures and acquisitions to take improvement of economies of scale and/or comply with Basel II regulation. Indian banking industry assets are expected to r apiece US$1 trillion by 2010 and are poised to ask for a greater infusion of oversea capital, guesss Prathima Rajan, analyst in Celents banking group and antecedent of the report. The banking industry should revolve around on having a elegant number of whacking players that can compete globally rather than having a large number of fragmented players. approaching FOREIGN BANKS IN INDIA By 2009 fewer more names is going to be added in the list of foreign banks in India. This is as an aftermath of the sudden arouse shown 10 by make Bank of India paving roadmap for foreign banks in India greater freedom in India. Among them is the worlds silk hat private bank by E uro specie magazine, Switzerlands UBS. The avocation are the list of foreign banks going to set up line of business organization in India - majestic Bank of Scotland Switzerlands UBS US- prowd GE Capital commendation Suisse Group Industrial and Commercial Bank of China WE UNDERSTAND YOUR WORLDThe lodging exploitation pay friendship confine (HDFC) was amongst the first to receive an in principle commendation from the 11 modesty Bank of India ( rbi) to set up a bank in the private sector, as part of the RBIs repose of the Indian Banking Industry in 1994. The bank was in corporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC is Indias postmortem examination house finance company and enjoys an impeccable track record in India as well as in multinational markets.Since its inception in 1977, the Corporation has chief(prenominal)tained a unvarying and sinewy growth in its operations to quell the market leader in mortgages. Its large(p) loan portfolio gos well over a million dwelling units. HDFC has recrudesceed earthshaking expertise in retail mortgage loans to dissimilar market segments and also has a large corporate client fundamenting for its housing related doctrine facilities. With its experience in the mo clear upary markets, a vigorous market reputation, large shareholder base and unique consumer franchise, HDFC was judgmentlly positioned to promote a bank in the Indian nvironment. HDFC Bank began operations in 1995 with a artless mission to be a 12 World Class Indian Bank. We know that only a single mind focus on product caliber and service excellence would help us decease on that point. Today, we are proud to say that we are well on our look towards that goal. COMPANY PRO consign STRONG written report field NETWORK 13 HDFC BANK As of demonstrate 31, 2008, the Banks distribution earnings was at 761 Branches and 1977 auras in 327 cities as against 684 branches marching music 2006 jar against 2007 skirt 2008 Citied 228 316 327 Branches 535 684 761 cash machines 1323 1605 1977 14 nd 1,605 ATMs in 320 cities as of March 31, 2007. Against the regulatory approvals for new branches in hand, the Bank expects to further expand the branch pass depart by around 150 branches by June 30, 2008. During the stratum, the Bank stepped up retail node acquisition with deposit accounts increasing from 6. 2 million to 8. 7 million and substance control boards issued (debit and credit display boards) increasing from 7 million to 9. 2 million. Whilst credit growth in the banking corpse s poored down to just about 22% for the year ended 2007-08, the Banks net advances grew by 35. 1% with retail advances growing by 38. % and wholesale advances growing by 30%, implying a higher market share in both segments. The relationsal banking business also registered whole gr owth With cash focussing volumes incrementd by around 80% and wad services volumes by around 40% over the previous year. Portfolio timberland as of March 31, 2008 remained thinking(a) with gross nonperforming assets at 1. 3% and net non-performing assets at 15 0. 4% of total customer assets. The Banks provisioning policies for specific loan mischief provisions remained higher than regulatory requirements. engineering science USED IN HDFC BANKIn the era of globalization each(prenominal) and every(prenominal) sector faced the stiff competition from their rivals. And world also converted into the vapid from the globe. after(prenominal) the policy of liberalization and RBI initiatives to take the step for the private sector banks, more and more changes 16 are taking the part into it. And there are bring in competition between the private sector banks and common sector bank. Private sector banks are now use the latest technology for the different transaction of day to day banking life. As we know that Information Technology plays the vital mapping in the each and every ndustries and gives the optimum return from the limited resources. Banks are service industries and today IT gives the innovative Technology applications programme to Banking industries. HDFC BANK is the leader in the industries and today IT and HDFC BANK together combined they devolveed the sky. New technology changed the mind of the customers and changed the queue pattern from the history banking transaction. Today there are different channels are open for the banking transactions. We can see that the how technology gives the best results in the be humiliated diagram. There are drastically changes seen in the use ofprofit banking, in a year 2001 (2%) and in the year 2008 ( 25%). These type of technology gives the freedom to retail customers. 17 change Processing Units Derived Economies of Scale Electronic bang-up Through Processing Reduced action Cost Data Warehousing , CRM m odify cost efficiency, Cross sell Innovative Technology Application Provide new or pukka products HDFC BANK is the very consistent player in the New private sector banks. New private sector banks to withstand the competition from public sector banks came up with innovative products and superior service. 2001 18 Branches 43% ATM 40%Phone Banking 14% net profit 2% Mobile 1% 2005 Branches 17% ATM 45% Phone Banking 12% Internet 25% Mobile 1% ( % customer initiated Transaction by Channel ) 19 HDFC BANK PRODUCT AND CUSTOMER SEGMENTS personalised BANKING add output Deposit Product Investment &038 amends Auto Loan Loan Against Security Loan Against airscrew Personal loan credit card 2-wheeler loan Commercial vehicles finance shell loans Retail business banking Tractor loan racetrack(a) Capital Finance Construction Equipment Finance Health Care Finance commandment Loan Gold Loan conservation a/c Current a/c Fixed deposit Demat a/c Safe DepositLockers plebeian Fund Bonds Knowledg e Centre insurance policy General and Health Insurance comeliness and Derivatives Mudra Gold Bar 20 card recompense run Access To Bank Credit fluff Debit Card Prepaid Card &8212&8212&8212&8212&8212&8212&8212&8212&8212- &8212- Forex Services &8212&8212&8212&8212&8212&8212&8212&8212&8212- &8212- Product &038 Services Trade Services Forex service Branch Locater RBI Guidelines NetSafe merchant Prepaid Refill Billpay visa Billpay InstaPay DirectPay VisaMoney shipping eMonies Electronic cash carry-over Online Payment of Direct tax income NetBanking OneView InstaAlert MobileBanking ATM Phone Banking email Statements Branch profits 21 WHOLESALE BANKING somatic underage and Medium Enterprises monetary Institutions and Trusts Funded Services Non Funded Services quantify Added Services Internet Banking Funded Services Non Funded Services Specialized Services Value added services Internet Banking BANKS Clearing Sub- membership RTGS submembership Fund take ATM Tie-ups Corporate Salary a/c Tax Collection Financial Institutions Mutual Funds Stock Brokers Insurance Companies Commodities Business Trusts business constitution MIX 22 Total Deposits everlasting(a) Advances Net RevenueRetail sell HDFC Bank is a consistent player in the private sector bank and have a well equilibrate product and business mix in the Indian as well as overseas markets. Customer segments (retail &038 wholesale) account for 84% of Net revenues ( FY 2008) mettlesomeer retail revenues part offset by higher direct and credit be. Equally well positioned to grow both segments. . 23 NRI SERVICES Accounts &038 Deposits Remittances rupee Saving a/c rupee Current a/c Rupee Fixed Deposits Foreign Currency Deposits Accounts for go Indians North America UK Europe south East Asia Middle East Africa Others loyal remit IndiaLink Cheque LockBox telegraphic/ Wire Transfer Funds Transfer Cheques/DDs/TCs Investment &038 Insurances Loans Mutual Funds Insurance Private Banking Portfolio Investm ent Scheme crustal plate Loans Loans Against Securities Loans Against Deposits Gold Credit Card Payment Services Access To Bank NetSafe BillPay InstaPay DirectPay Visa Money Online Donation NetBanking OneView InstaAlert ATM PhoneBanking Email Statements Branch Ne twainrk 24 personal credit line STRETEGY HDFC BANK mission is to be a World Class Indian Bank, benchmarking themselves against transnational measuring rods and best ractices in toll of product offerings, technology, service levels, risk management and audit &038 compliance. The impersonal is to build go customer franchises crossways distinct businesses so as to be a pet provider of banking services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Banks risk appetite. Bank is committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance. put out to develop ne w product and technology is the main business organization f the bank. husband nice relation with the customers is the main and top objective of the bank. HDFC BANK business scheme empha coats the fol disordered gearing 25 Increase market share in Indias expanding banking and pecuniary services industry by following a disciplined growth strategy focusing on quality and non on quantity and surrendering high quality customer service. Leverage our technology syllabus and open scaleable systems to deliver more products to more customers and to control operating costs. Maintain flow rate high standards for asset quality through disciplined credit risk management. Develop innovative products and services that attract the targeted customers and continue inefficiencies in the Indian financial sector. Continue to develop products and services that subjugate banks cost of funds. Focus on high earnings growth with low volatility. 26 INSIDE HDFC BANK volt S , PART OF KAIZEN WO RK quad TRANSFORMATION Focus on in force(p) cipher step forward organization accept in Small changes lead to large improvement Every successful organization have their own strategy to win the race in the competitive market. They use nearly technique and methodology for still running of business.HDFC BANK also aquired the Japanese technique for smooth running of work and effective work place organization. quintuple S Part of Kaizen is the technique which is used in the bank For easy and opinionated work place and eliminating spare things from the work place. BENEFIT OF FIVE S 27 It can be started immediately. Every one has to participate. tailfin S is an entirely people driven initiatives. Brings in concept of self-command. both wastage are made visible. FIVE S Means - S-1 SORT SEIRI S-2 SYSTEMATIZE SEITON S-3 SPIC-N- duette SEIRO S-4 order SEIKETSU S-5 SUSTAIN SHITSUKE (1) SORT -It focus on eliminating unnecessary items from the work place. It is excellent way to fr ee up valuable floor space. It segregate items as per require and treasured. (2) SYSTEMATIZE - governing bodyatize is focus on efficient and effective Storage method. a great deal Requir ed Less Frequently Requir ed Remove everything from workplace throw out cherished but not Required Junk 28 That manner it identify, organize and execute retrieval. It largely focus on good labeling and identification practices. Objective - A place for everything and everything in its place. (3) SPIC- n SPAN - Spic-n-Span focuses on regular clearing and self-importance nspection. It brings in the sense of ownership. (4) STANDERDIZE - It focus on simplification and standardization. It involve standard rules and policies. It fall in checklist to facilitates autonomous maintenance of workplace. It assign function for doing various jobs and decide on Five S frequency. (5) SUSTAIN- It focuses on formation a new status and standard of organized work place. Sustain means regular training to keep back standards unquestionable under S-4. It brings in self- discipline and lading towards workplace organization. 29 gradeLING ON FILE FILE NUMBER SUBJECT FROM encounter TO DATE OWNER BOX LABELFor Example 1 / 3 / A / 6 1 Work direct (1) 3 Drawer (3) A ledge (A) 6 File Number ( 6) 30 COLOUR CODING OF FILES DEPARTMENT incur Desk Personal Banker Teller Relationship Manager Branch Manager Demat Others In the HDFC BANK each department has their different strain coding apply on the different file. Due to this everyone aware about their point color file which is coding on it and they save their valuable time. It is a part of Kaizen and also overwhelmd in the system of the Five S. Logic tramp it that , the color coding are perpetually differentiate the things from the similar one. 31 gentle RESOURCESThe Banks staveing needs continued to increase during the year particularly in the retail banking businesses in line with the business growth. Total number of employees increase d from 14878 as of March31,2006 to 21477 as of March 31, 2007. The Bank continues to focus on training its employees on a continuing basis, both on the job and through training programs conducted by upcountry and external faculty. The Bank has consistently believed that broader employee ownership of its shares has a positive impact on its performance and employee motivation. The Banks employee straining option scheme so furthest covers round 9000 employees. 32 RUPEE realise RUPEE SPENT It is more in-chief(postnominal) for every organization to know about from where and where to washed-out money. And balanced between these two things rupee earned and rupee dog-tired are required for smooth running of business and financial soundness. This type of await can control and eliminate the unnecessary spending of business. In this diagram it include both things from where Bank earned Rupee and where to worn-out(a). 33 HDFC BANK earned from the recreate from Advances 51. 14 % , Int erest from Investment 27. 12 %, bank earned commission win over and brokerage of 15. 25 %.These are the study(ip) earning sources of the bank. Bank also earned from the Forex and Derivatives and some other Interest Income. Bank spent 39. 75 % on Interest Expense, 30. 27 % on Operating Expense and 14. 58 % on Provision. Bank also spent Dividend and Tax on dividend, Loss on Investment , Tax. As we discuss to a higher place that balancing is must between these two for every organization especially in the era of globalization where there are stiff competition among various market players. RECENT DEVELOPMENT 34 The Reserve Bank of India has approved the scheme of fusion of Centurion Bank of Punjab Ltd. ith HDFC Bank Ltd. with effect from whitethorn 23, 2008. All the branches of Centurion Bank of Punjab will function as branches of HDFC Bank with effect from whitethorn 23, 2008. With RBIs approval, all indispensable statutory and regulatory approvals for the merger have been obtained . 35 The combined entity would have a across the nation meshing of 1167 branches a safe deposit base of around Rs. 1,22,000 crores and net advances of around Rs. 89,000 crores. The balance tag end size of the combined entity would be over Rs. 1,63,000 crores. nuclear fusion reaction with Centurion Bank of Punjab LimitedOn March 27, 2008, the shareholders of the Bank accorded their hold to a scheme of amalgamation of Centurion Bank of Punjab Limited with HDFC Bank Limited. The shareholders of the Bank approved the issuance of one lawfulness share of Rs. 10/- each of HDFC Bank Limited for every 29 equity shares of Re. 1/- each held in Centurion Bank of Punjab Limited. This is subject to receipt of Approvals from the Reserve Bank of India, stock reciprocations and Other compulsory statutory and regulatory authorities. The shareholders Also accorded their consent to issue equity shares and/or warrants onvertible into equity shares at the rate of Rs. 1,530. 13 each to HDFC Limit ed and/or other agent group companies on preferential basis, subject to final regulatory approvals in this regard. The Shareholders of the Bank have also approved an increase in the authorized capital from Rs. 450 crores to Rs. 550 crores. 36 Promoted in 1995 by Housing Development Finance Corporation (HDFC), Indias lead housing finance company, HDFC Bank is one of Indias premier banks providing a entire upchuck of financial products and services to its over 11 million customers across hundreds ofIndian cities using sevenfold distribution channels including a pan-India mesh topology of branches, ATMs, phone banking, net banking and mobile banking. at bottom a relatively short suspender of time, the bank has e structured as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments. The banks competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid solvent time. Over the last 13 years, the bank has success undecomposedy gained market share in its target customer franchises while maintaining healthy rofitability and asset quality. 37 As on March 31, 2008, the Bank had a network of 761 branches and 1,977 ATMs in 327 cities. For the year ended March 31, 2008, the Bank reported a net profit of INR 15. 90 billion (Rs. 1590. 2crore), up 39. 3%, over the corresponding year ended March 31, 2007. As of March 31, 2008 total deposits were INR 1007. 69 billion, (Rs. 100,769 crore) up 47. 5% over the corresponding year ended March 31, 2007. Total balance sheet size too grew by 46. 0% to INR 1,331. 77 billion (133177 crore). Leading Indian and world-widePublications have recognized the bank for its performance and quality. Centurion Bank of Punjab is one of the leading new generation private sector banks in India. The bank serves individual consumers, small and medium businesses and large corporations with a full range of financial products and s ervices for investing, bestow and 38 advice on financial planning. The bank offers its customers an array of wealth management products much(prenominal) as mutual funds, life and world-wide insurance and has established a leadership position. The bank is also a watertight player in foreign exchange services, ersonal loans, mortgages and agricultural loans. Additionally the bank offers a full suite of NRI banking products to Overseas Indians. On 29th August 2007, Centurion Bank of Punjab merged with Lord Krishna Bank (LKB), post obtaining all requisite statutory and regulatory approvals. This merger has further strengthened the geographical reach of the Bank in major towns and cities across the country, especially in the State of Kerala, in addition to its existing dominance in the northern part of the country. Centurion Bank of Punjab now operates on a strong nationwide ranchise of 404 branches and 452 ATMs in 190 locations across the country, supported by employee base of over 7,500 employees. In addition to being listed on the major Indian stock exchanges, the Banks shares are also listed on the capital of Luxembourg Stock 39 Exchange. ACHIEVEMENT IN 2007 Business Today- Monitor Group pot One of Indias Most Innovative Companies Financial Express- Ernst &038 Young salute Best Bank swag in the Private Sector category 40 Global HR Excellence Awards Asia Pacific HRM Congress Employer mark of the Year 2007 -2008Award First blue runner up, &038 numerous more Business Today Best Bank Award Dun &038 Bradstreet American Express Corporate Best Bank Award 2007 Corporate Best Bank Award The Bombay Stock Exchange and Nasscom Foundations Business for complaisant Responsibility Awards 2007 Best Corporate tender Responsibility Practice Award Outlook Money &038 NDTV advantage Best Bank Award in the Private sector category. The Asiatic Banker Excellence in Retail Financial Services Awards Best Retail Bank in India Asian Banker HDFC BANK Managing film direc tor Aditya Puri wins the Leadership Achievement Award for India 41 SWOT ANALYSISSTRENGTH remediate strategy for the right products. Superior customer service vs. competitors. WEAKNESSES Some gaps in range for certain sectors. Customer service provide need training. 42 Great strike out Image Products have required accreditations. High degree of customer satisfaction. Good place to work Lower response time with efficient and effective service. Dedicated work force aiming at making a long career in the field. Processes and systems, etc Management cover insufficient. Sectoral growth is constrained by low unemployment levels and competition for staff 3 Opportunities Profit margins will be good. Could extend to overseas broadly. New specialist applications. Could seek split customer deals. Fast-track career information opportunities on an industry-wide basis. An applied research centre to create opportunities for developing techniques to provide added-value services. terrors Legisl ation could impact. Great risk involved genuinely high competition prevailing in the industry. endangered to reactive attack by major competitors Lack of infrastructure in rural areas could constrain investment. High volume/low cost market is intensely ompetitive. 44 COMPETITIVE SWOT ANALYSIS WITH ICICI BANK STRENGTHS WEAKNESSES O P P O R T U N I T I E S S O Strategies talent Large Capital base. opportunity commercialise Expansion. scheme Deep Penetration into Rural Market. W O Strategies impuissance work force Responsiveness. Opportunity Outsourcing of Non Core Business. outline outsource Customer Care &038 other E-Helps. T H R E A T S S T Strategies authorization Low operating costs scourge Increased Competition from others Pvt. Banks. Strategy Steps to Ensure Loyalty by old Customers. W T Strategies Weakness Not Equal to International Standards.Threat Entry of many Foreign Banks. Strategy Consider additional derives 45 dilate Analysis i. efficiency Opportunity A nalysis. long suit It is well know that ICICI Bank has the largest charge Capital Base in the Banking System in India i. e. having a total readiness to raise Rs. 19,000,000,000 (Non Premium Value). Opportunity beholding the present financial &038 economic development of Indian Economy and also the abominable growth of the Indian Companies including the acquisition gratify followed by them, it clearly states the expanding market for finance requirements nd also the growth in surplus disposal income of Indian citizens has addicted a huge rise in savings deposits from the above point it is clear that there is a huge market expansion possible in banking sector in India. Strategy From the analysis of Strength &038 Opportunity the simple and 46 straightforward possible strategy for ICICI Bank could be to penetrate into the rural sector of India for expanding its market share as well as leading all other Pvt. Banks from a great gap. ii. Strength Threat Analysis. Strength ICICI B ank is not only cognise for large capital but also for having a ow operations cost though having huge number of branches and services provided. Threat After showing a substantial growth overall, India is able to attract many international financial &038 banking institutes, which are cognise for their state of art working and charge low operation costs. Strategy To fancy that ICICI Bank keeps going on with low operation cost &038 have endless business it should simply promote itself well &038 provide quality service so as to ensure customer loyalty, then guaranteeing continuous business. 47 iii. Weakness Opportunity Analysis. WeaknessIt is well known that custody responsiveness in banking sector is Very low in Indian banking sector, though ICICI Bank has better responsible staff but it still lacks slow its counterparts similar HSBC, HDFC BANK, CITI BANK, YES BANK etc. Opportunity In the present world, India is preferred one of the best places for out sourcing of business p rocess whole working and many more. Strategy As international companies are reaping huge benefits after out- sourcing there customer care &038 BPOs, this same strategy should be implemented by ICICI Bank so as to have correct customer ervice without hindering customer expectations. 48 iv. Weakness Threat Analysis. Weakness though having a international presence, ICICI Bank has not been able to keep up the international standards in providing customer service as well as banking works. Threat In recent times, India has witnessed entry of many international banks like CITI Bank, YES Bank etc which posses an external neophyte threat to ICICI Bank as this Banks are known for their art of working and maintain high standards of customer service. Strategy After having new entrants threat, ICICI Bank should come up withMore additional benefits to its customer or may be even reduce some fees for any additional works of customers. 49 PROJECT ON flexible MONEY plastic MONEY PLASTIC MONEY I give the project on Plastic Money to bank. The objective behind this project is to increase the adequate customers list in a bank. Plastic Money title itself says the use of Credit Card and Debit Card in day to day transaction of the business. I prepared the presentation on it and 50 submitted to bank and Bank already started work on this project. Idea behind this project is to sale the bulk product. Target customerOf this project are two parties one is Wholesaler and second is Retailer. Due to this idea bank also sell their come up machine to wholesaler and create brand image in the market. The idea behind this, bank give the credit card swipe machine to wholesalers and retailers use the credit card of the bank. Bank gives the 50 days credit to their credit card holders. So here retailers can get benefit of long credit period and on the other side wholesalers can get the benefit of same day payment. As a result bank got the wide list of customers of wholesalers and retailers .